Daryn Smith, Chief Sales and Innovation Office (and co-founder) of Huble, joins the show to talk about his team's customer experience consultancy service offering. Specifically, what it entails, where and how customer journey mapping factors in, and his team's involvement with defining (and/or introducing) process on top of software implementation. We then talk about the sales conversations, unique value propositions—and how marketers offer a valuable, important perspective on CX content and touch points. We wrap with reporting and how his team measures and benchmarks success.