In this episode we hear from experts across dunnhumby and VST’s CEO & Co-Founder, Nick Theodore, as we imagine what’s next for category management in the years to come.

In this practical episode, we dive into real-world use cases with experts at Red Bull and Heineken to show how category managers can make data work harder, faster, and smarter for their teams and retail partners.

In this episode, we discuss outdated tools to time-consuming processes. Plus, what retailers such as Tesco are looking for when it comes to supplier insights on space, range and fixture - and how platforms like Planogram Publisher are helping brands deliver exactly that..  

Welcome to Category Management with dunnhumby, in partnership with VST. We’re kicking off with a 4-part mini-series centred around the evolution of Planogram and space data. dunnhumby’s Rhiannon McGoldrick and VST’s Ruby Wright offer a sneak peek of what’s to come in future episodes, featuring voices from Tesco, Danone, Red Bull, and more…

Join Julie Jeancolas, Global Head of Product, Strategy and Partnerships at dunnhumby media, as she speaks with Catherine Bell, Head of Consulting for dunnhumby media. They discuss they key findings from a new dunnhumby report where more than 300 marketing and media professionals gave their thoughts on retail media from a brand perspective.