I used to live near a coffee place that had a fun tradition of choosing someone from their long line of customers and dubbing that person, Customer of the Week. They’d take your picture and post it next to the register and you’d get free coffee for that week and you’d bask in the approval of the pierced young people behind the counter, and pretend not to notice the other patrons noticing you, your celebrity, and the modest way you carried yourself during your special week.