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By Customer Show
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The podcast currently has 18 episodes available.
Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.
On this episode, you'll hear Katelyn and Eli discuss:
Eli Weiss is the Director of Customer Experience at OLIPOP.
Twitter: https://twitter.com/eliweisss
LinkedIn: https://www.linkedin.com/in/eliweisss
OLIPOP: https://drinkolipop.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get you free Customer Ranking Calculator: https://customercamp.co/calculator
It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.
On this episode of Customer Show, Louis and Katelyn discuss:
Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.
Twitter: https://twitter.com/LouisSlices
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.
LinkedIn: https://www.linkedin.com/in/rebeccasadwick/
Twitter: https://twitter.com/rebeccasadwick
Strategica Partners: https://strategica.partners/
More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.
LinkedIn: https://www.linkedin.com/in/georgianalaudi
Twitter: https://twitter.com/ggiiaa
Forget The Funnel: https://www.forgetthefunnel.com/
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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.
In this episode, Asia and Katelyn cover:
Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist.
Demand Maven: http://demandmaven.io/
Twitter: https://twitter.com/AsiaOrangio
LinkedIn: https://www.linkedin.com/in/asiamatos
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator
Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.
LinkedIn: https://www.linkedin.com/in/clairesuellentrop
Twitter: https://twitter.com/clairesuellen
Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.
In this episode, Kristen and Katelyn discuss:
Kristen LaFrance is the host of Resilient Retail from Spotify.
Twitter: https://twitter.com/kdlafrance
Resilient Retail: https://resilient.shopify.com/season-one
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share:
Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift.
Website: https://getuplift.co/
Twitter: https://twitter.com/taliagw
LinkedIn: https://www.linkedin.com/in/taliagw/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.
In this episode, Katelyn and Rand discuss:
Rand Fishkin is the founder of SparkToro and the author of Lost and Founder.
Twitter: https://twitter.com/randfish
SparkToro: https://sparktoro.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
The podcast currently has 18 episodes available.