Customer Show

By Customer ShowBusiness Marketing

Customer Show episodes

March 25, 2021 How To Create Your Audience's Favourite Podcast with Jay Acunzo
It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.
On this episode of Customer Show, Jay and Katelyn discuss:
How to design a premise for your show people care about
The subtle difference between a boring show and people's favourite show
How to ask questions that create great content
And so much more
Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions.
Twitter: https://twitter.com/jayacunzo
Podcast: https://www.marketingshowrunners.com/podcast/
Website: https://jayacunzo.com/
Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
55 min
March 12, 2021How To Keep Customers Coming Back Again & Again with Eli Weiss
Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.

On this episode, you'll hear Katelyn and Eli discuss:
Why Eli considers his competition to be Netflix and ketchup

How to create customer experiences that spark joy

What Eli looks for when hiring a customer experience teammate

And so much more
Eli Weiss is the Director of Customer Experience at OLIPOP.
Twitter: https://twitter.com/eliweisss
LinkedIn: https://www.linkedin.com/in/eliweisss
OLIPOP: https://drinkolipop.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get you free Customer Ranking Calculator: https://customercamp.co/calculator
43 min
February 25, 2021Make Your Business Stand The F*ck Out with Louis Grenier
It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.
On this episode of Customer Show, Louis and Katelyn discuss:
How to uncover what makes you unique

Why most positioning books are BS (and what to do instead)

The formula for becoming Radically Different

And so much more
Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.
Twitter: https://twitter.com/LouisSlices
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
1 hr 2 min
February 18, 2021Why Marketers Should Create Negative Personas with Rebecca Sadwick
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Why Not All Customer Are Created Equally

How To Design Research Experiments (The Right Way)

How To Create Negative and Anti Customer Personas

And So Much More!
Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.
LinkedIn: https://www.linkedin.com/in/rebeccasadwick/
Twitter: https://twitter.com/rebeccasadwick
Strategica Partners: https://strategica.partners/
More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
43 min
February 11, 2021The Rise of Customer-Led Growth with Georgiana Laudi
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
The Difference Between Customer-Led Growth and Product-Lead Growth

How She Used This Method To Grow Unbounce 900% In Only A Few Years

How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget
Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.
LinkedIn: https://www.linkedin.com/in/georgianalaudi
Twitter: https://twitter.com/ggiiaa
Forget The Funnel: https://www.forgetthefunnel.com/
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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
49 min
February 04, 2021How To Get Your First 100 SaaS Customers with Asia Orangio
It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.
In this episode, Asia and Katelyn cover:
Why The SaaS Sales Process Is Unique

How To Get Free Trial Users To Pull Out Their Credit Card And Pay You

The #1 Mistake First-Time SaaS Founders Make

And So Much More
Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist.
Demand Maven: http://demandmaven.io/
Twitter: https://twitter.com/AsiaOrangio
LinkedIn: https://www.linkedin.com/in/asiamatos
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator
37 min
January 28, 2021How To Find And Fix Success Gaps That Lead To Unhappy Customers
Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
How To Discover Success Gaps In Your Buyer's Journey (And Fix Them)

What Questions To Ask Your Customers If You Suspect A Success Gap

How To Create Marketing Collateral To Fill Success Gaps

And So Much More
Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.
LinkedIn: https://www.linkedin.com/in/clairesuellentrop
Twitter: https://twitter.com/clairesuellen
Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator
39 min
January 21, 2021How To Adapt To New Customer Expectations with Kristen LaFrance
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.
In this episode, Kristen and Katelyn discuss:
How Retailers Can Create Amazing Buying Experiences

Real Case Studies of How Retailers Pivoted Their Businesses

The Most Important Things To Consider When Bringing a Retail Experience Online

And So Much More
Kristen LaFrance is the host of Resilient Retail from Spotify.
Twitter: https://twitter.com/kdlafrance
Resilient Retail: https://resilient.shopify.com/season-one
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
41 min
January 14, 2021How To Use Social Proof To Supercharge Your Sales with Talia Wolf
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share:
When Is The Best Time To Use Social Proof (Hint: All The Time)

The Different Types of Social Proof You Can Use

How To Get People To Say Nice Things About You (Without You Asking)

And So Much More
Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift.
Website: https://getuplift.co/
Twitter: https://twitter.com/taliagw
LinkedIn: https://www.linkedin.com/in/taliagw/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
33 min
January 07, 2021How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.
In this episode, Katelyn and Rand discuss:
How Content Marketing Has Evolved

The Benefits Of Content Marketing

A Step-By-Step Method For Finding Hidden Gems

And So Much More
Rand Fishkin is the founder of SparkToro and the author of Lost and Founder.
Twitter: https://twitter.com/randfish
SparkToro: https://sparktoro.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
41 min

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This is Customer Show—the podcast that explores what makes people tick, click, and buy.

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Customer Show episodes

About Customer Show