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Customer Show episodes
- From Listening To Launch: How We Do Customer Research
It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share:
- How Katelyn Interviewed Her Ideal Customers Before Launching A Product
- The Difference Between Formal and Informal Customer Research
- Our Playbook For A Successful Product Launch
- And So Much More
Stewart Hillhouse is Head of Audience Growth at Customer Camp.
Twitter: https://twitter.com/stew_hillhouse
LinkedIn: https://www.linkedin.com/in/stewarthillhouse/Katelyn Bourgoin is the Founder and Lead Trainer at Customer Camp.
Twitter: https://twitter.com/KateBour
LinkedIn: https://www.linkedin.com/in/kallenro/40 min - How Big Businesses Can Innovate Like Scrappy Startups with Ben YoskovitzWhen you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share:How To Find Out What Customers Really Care AboutWhy Big Companies Need To Focus Small To Think BigWhat It Takes To Have An Innovation MindsetAnd So Much MoreBen Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics.Twitter: https://twitter.com/byoskoLinkedIn: https://www.linkedin.com/in/byosko/Highline Beta: https://highlinebeta.com/----Follow Katelyn on Twitter: https://twitter.com/KateBourGet your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator38 min
- How To Pitch Your Business So Mark Cuban Invests with Dan Martell
Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share:
- Why He Thinks Relationships Are More Important Than Your Pitch
- How He Raised $1.4M in 21 Days (Including $ From Mark Cuban)
- The 3 Questions He Asks Before Investing In A Company
- And So Much More
Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy, and GetAround. He teaches founders how to scale their businesses through his SaaS Academy.
Learn More About Dan: https://www.danmartell.com/
LinkedIn: https://www.linkedin.com/in/dmartell/
Twitter: https://twitter.com/danmartell
Fundraise Like A Pro Free Course: https://www.danmartell.com/fundraisinglikeapro
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Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator
32 min - Sell More Using Customer Success Stories with Joel Klettke
Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain:
- How To Get New Customers To Take Action Through Conversion Copywriting
- The Formula For Deal-Closing Case Studies
- How To Use Customer Concerns As A Lense To Look At Your Marketing
- And So Much More
Joel Klettke is the founder of Case Study Buddy, a done-for-you service for high converting case studies and testimonials.
Twitter: https://twitter.com/JoelKlettke
Case Study Buddy: https://casestudybuddy.com/
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Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator
44 min - The Secret To Creating Winning Proposals with Kyle RackiMost people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain:How He Turned A Pain-Point Into A BusinessWho He Treated His Early Adopters Like RoyaltyThe Psychology of a Great ProposalHow To Understand the True Needs Of Your CustomerAnd So Much MoreKyle Racki is the co-founder and CEO of Proposify, a modern proposal writing SaaS platform. He's also the author of "Free Trials and Tribulations: How To Build A Business While Getting Punched In The Mouth"Twitter: https://twitter.com/kylerackiLinkedIn: https://www.linkedin.com/in/kyleracki/Proposify: https://www.proposify.com/Book: https://www.amazon.ca/dp/B07MV55NTV----Follow Katelyn on TwitterGet your Free Customer Ranking Calculator35 min
- The Real Reason Your Customers Buy with Bob Moesta
With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:
- Why Customers Lie To Themselves and To You
- The Difference In Language Between Active And Passive Shopping
- The Four Forces That Influence All Buying Decisions
- What Really Matters To Your Customers
- And So Much More
Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available.
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Twitter: https://twitter.com/bmoesta
LinkedIn: https://www.linkedin.com/in/bobmoesta/
Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
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Follow Katelyn on Twitter
Get your Free Customer Ranking Calculator
45 min - How To Write Emails That Customers Love Opening with Val Geisler
Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:
- How to pull customers towards your brand
- How to write emails that your customers are going to love opening
- The difference between Features and Benefits (and which is more important to your customer)
- And so much more
Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.
Follow Val on Twitter
Follow Katelyn on Twitter
Get your Free Customer Ranking Calculator
45 min - Introducing: Customer Show
Join Katelyn Bourgoin as she explores what makes people tick, click, and buy.
Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers.
Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.
Follow Katelyn on Twitter
Follow Customer Camp on Twitter
1 min
About Customer Show
From the publisher's feed
This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.