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What if the fastest path to trustworthy AI starts with a better knowledge base?
David Kay is Principal at DB Kay & Associates, a consultancy focused on knowledge management and self-service for support. He was recognized as an Innovator by the Consortium for Service Innovation, and has been KCS v6 Certified as a Knowledge-Centered Service (KCS) practitioner, coach, and trainer. He held leadership roles at an innovative knowledge management technology provider from early 1998 to the end of 2002, and has been granted five patents for his work in knowledge management technology. His current work leverages thirty-five years of experience in envisioning, developing, marketing, and rolling out technology to aid knowledge-intensive businesses. David is co-author of Collective Wisdom: Transforming Support with Knowledge, and instructor of Customer Service: Knowledge Management and Customer Service with AI and Machine Learning on LinkedIn Learning.
I sit down with David to test a bold claim: you don’t do AI to get a knowledge base—you build a knowledge base to get good AI. Together we unpack what customers and agents actually need from information: it must be findable, usable, and accurate. Generative tools already deliver speed and clarity, but accuracy is where the stakes rise, especially in complex, safety‑critical domains where a confident wrong answer can do real harm.
We explain hallucinations in plain language and why persuasive, well‑phrased but incorrect outputs are harder to spot than sloppy forum posts. Then we explore retrieval augmented generation, a practical way to ground answers in trusted sources and expose citations for verification. That’s where a governed knowledge base becomes essential. KCS offers a proven way to capture knowledge in the flow of work, use the customer’s words, and evolve articles through real‑world reuse—exactly the structured, current content an AI pipeline needs to stay reliable.
The conversation turns tactical: how to start or reboot your KB, which KCS practices matter most, and why teams see faster AI wins when they invest in knowledge quality first. We also dig into the elusive aha moment in troubleshooting. AI can summarize long case histories, but spotting the hypothesis that changes the outcome still leans on human meaning making. The exciting frontier is assistive AI that recognizes patterns across cases, nudges better questions, and shortens time to insight without sacrificing judgment.
If you’re being pitched quick fixes that “solve knowledge with AI,” this episode offers a saner roadmap: build a resilient knowledge base, ground your models with RAG, and keep humans in the loop for accuracy and nuance. Subscribe, share with your support and product teams, and leave a review telling us: are you building your KB to make your AI better?