<p>This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.</p>
<p>Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.</p>

This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first. Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.

Customers First: The Strategy Behind Games Workshop’s Success

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

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Customers First: The Strategy Behind Games Workshop’s Success

Customers First: The Strategy Behind Games Workshop’s Success

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