Customers Matter

Being student-centric has turned around Victoria University, leading to dramatic increases in retention rates, pass rates and participation rates. Pro Vice Chancellor for Students, Naomi Dempsey, explains how ... 

We speak to Paul Baron about his impressive and multifaceted career and how he has observed technology and the digital era changing over the years. Paul and his team helped to grow Visit Victoria’s digital presence by finding a gap in the tourism industry in Australia.

Atomic design, marketing automation, and AI: FAQ on steroids. Senior UX Designer, Andre Kakos chats to us about the art and science of delivering a delightful user experience.

Would you like work from a tropical island, trading on your skills and doing the job you love? You're not alone - only some people are doing it. Meet Diana, Frank and Daniel and welcome to their world - the new world of work...

Omar de Silva first ventured into the business world by selling exotic lollies at school. Now, he has invented a new business school for entrepreneurs in the digital economy, which is turning the philosophy of learning upside down. He discusses his raw emotional journey through life's ups and downs that gave rise to a very purposeful educational enterprise - The Plato Project.

In the backstreets of Cronulla local kids are discovering something they’d never expect: “Murphy”, a robot, making surfboards. When Murphy joined the Force 9 Surfboards team, the nature of Sam Tehan's job was turned on its head. And while some people think robots are out to steal our jobs, Sam believes he has Murphy to thank for his job as a surfboard shaper.

Sally Mac, a digital native and founder of The Mermaid Society, explains why you have to be a triathlete in online media and content in today's digital landscape.

With a background in journalism, Sally's career has seen her create content as the editor of Coastal Watch, and more recently she produced a captivating video series for the Vissla Sydney Surf Pro website.

She shares her insight into the best ways to grab your customer's attention in those vital first three seconds in order to stop them from scrolling...

Joanne Stone, Director of Customer Experience at recruitment firm Hudson Asia Pacific, explains how marketing as a profession has become less about campaigns and more about engaging touch points along a customer journey.