Customers Matter

Customers Matter

By John O'NeillBusiness
Download on the App Store

Customers Matter episodes

  • 13: What sits behind the most successful Loyalty Marketing Programs?

    Ilya Frolov, General Manager of Infinite Rewards, Investor and Advisor of Oxygen Ventures and Director of Studiomint, understands exactly how companies can leverage data to better understand their customer's consumer behaviours. Learn how Ilya's reward program and platform company provides a solution for the acquisition, engagement and retention of customers.

    24 min
  • 11: Who would you think are Red Rooster's main competitors? Think again ...

    Komosion affiliate Anna Jones began her career in the United States working with established brands like General Motors and Hasbro for the William Morris Agency. Upon arriving in Australia, she joined Red Rooster to run its marketing function and ultimately reframed the business, recognising that it had been focused on the wrong competitors and the wrong primary marketplace opportunity ... 

    23 min
  • 10: Where life feels perfect

    Julian Clark was determined to do anything other than work in his family's luxury hotel business, the Lancemore Group. He says the leisure customers in his boutique properties are looking for more than a recharge. His promise is "moments of bliss".

    23 min
  • 09: The Ethical Money Man

    In early 2017 Morphic Asset Management co-founder and stock picker, Jack Lowenstein, announced the creation of an Ethical Investment Fund that won't invest in mining, alcohol, tobacco, factory farming, old growth forest logging or armaments. Since then, his 16 and 19 year old daughters have suddenly become incredibly engaged with what he does. Not only is he out to make steady returns for his investors, he understands they want it to be done in a way that leaves the world a better place ...

    25 min
  • 08: For Lease: A Personally Fulfilling Work Experience

    Free beer and cider on tap. Weekly breakfasts, massages, business presentations, networking and sport events. It’s like working in a groovy hotel ... and pets and babies are welcome. WeWork is an organisation delivering shared working spaces to 90,000 people in 30 cities around the world. The secret, according to the company's Director of Community in Australia, Balder Tol, is understanding the importance of delivering a personally fulfilling work experience, not just a place to work.

    18 min
  • 06: Today's students may need to be job creators, not just job seekers

    The Australian Catholic University has 32,000 students, including almost 4,000 international students drawn from 80 countries. Professor Anne Cummins is the Deputy Vice Chancellor reshaping Teaching and Learning in response to the voice of the student. Among many startling observations in this interview, she explains what is changing and why, after university, students may need to create their own jobs - not just seek them.

    29 min
  • 05: Why most retailers are no good

    “Most retailers are not really good at what they do,” says Ikea’s first Marketing Manager in Australia. His name is Keith Stanley and he grew up in Jamaica, trained at Harrods in London and went on to become a legend in retail and travel marketing in Australia. In this podcast, Keith takes us on the remarkable journey that has been his career and explains that while he studied engineering, he discovered what he really loves is customers …

    22 min
  • 04: The Accidental Social Entrepreneur

    During the last decade, actor Deborra-lee Furness has founded not one but two social enterprises on opposite sides of the globe. And it happened by accident. In this podcast, Deborra-lee reveals the passion that drives her and is required for any social enterprise and how her gravitational force has pulled Presidents, Prime Ministers and Billionaire philanthropists into her organisations' orbit. 

    22 min

About Customers Matter

From the publisher's feed

Customers Matter is a podcast about customer-centred marketing in an age of digital disruption. We promise the intellectual rigour of Harvard Business Review to our topics with the passion and the…