If you're in ecommerce download your free podcast bonuses.

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- Check out AKT
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Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

If you're in ecommerce download your free podcast bonuses.

- Follow Nadia on LinkedIn
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- Check out Wingback
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

If you're in ecommerce download your free podcast bonuses.

- Follow Rob on LinkedIn
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- Check out Active Apparel Group
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

If you're in ecommerce download your free podcast bonuses.

Follow Donal on LinkedIn
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Check out Nomad the Label
Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

If you're in ecommerce download your free podcast bonuses.

Follow Rhea on LinkedIn
Follow Will Laurenson on LinkedIn
Check out Customers Who Click


Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation


Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape.

If you're in ecommerce download your free podcast bonuses.

- Follow Will Laurenson on LinkedIn
- Check out Customers Who Click

Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success.

If you're in ecommerce download your free podcast bonuses.
Follow Will Laurenson on LinkedInCheck out Customers Who Click
Check out our 5 most downloaded episodes:

1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx

In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement.

In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships.

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx

Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy.