Last episode of season 2 features Emily Maxie, Head of Marketing at Firm360 (which provides accounting practice management software), talking about some really innovative use cases of AI in marketing. Emily dedicated 6 months straight to learning all about generative AI and how to make it work for marketing, so check out her cool learnings and advice. Thanks for being on the Cut the Bullshit marketing podcast, Emily!

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

AI in marketing is all about innovation, says Dan Chapman, VP of Sales & Marketing at DocNow EHR. You're not going to get everything right, but how can you know if you don't experiment. Check out some really innovative strategies Dan has used to get ahead of the competition using AI.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

www.sirona.marketing

You're not going to want to miss this one. JD Prater, Head of Product Marketing at AssemblyAI, talks about his perspective on AI in marketing, how he and his team use it to get ahead of the competition, and what impact it will have on the marketing function in general. Check out this fun convo on today's Cut the Bullshit marketing podcast.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

Who better to have on than Ashley Faus, Head of Lifecycle Marketing at Atlassian to share insights and experiences about AI in marketing, how to improve trust in an AI-driven world, and her 4 practical tips for using the technology better.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

Jacqueline Davis is Sr. Director of Marketing and shares her tips and practical advice for using AI in marketing. And even some fun use cases for her personal life. Check out the do's and don'ts for AI in your marketing program.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

Mike Rizzo, founder and CEO of marketingops.com, and I have a fascinating conversation about the future of MOPS in the era of AI. How will AI impact marketers broadly and marketing ops specifically? Will marketing jobs get replaced by agents? Check out some of Mike's cautions, predictions and advice as we cut the bullshit and through the AI hype.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

It's official, season 2 of the Cut the Bullshit podcast is back! First episode features Ali Hanyaloglu, VP of Marketing at Amplience, sharing how his team uses AI to drive GTM innovation.

"I've never seen change like this in such a short amount of time... and we're constantly seeing new AI use cases."

What a fun discussion. Thanks Ali for being on!!

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

Becky Trevino, EVP of Products at Snow Software is back on Cut the Bullshit to share her strategies for growing your product marketing team to be most effective. Check out her insights in this highly enlightening convo. And of course, see how her Ted Lasso / Lego collection has grown since.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

Successfully marketing to the C-Suite requires a unique approach, and Kexin Chen, VP of Marketing at Salesforce, is on this Friday's edition of Cut the Bullshit to share her strategies. Check out this conversation with one of the undisputed leaders in effective executive marketing! 

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠

Ross Burger is a digital and web leader and has taught me more about effective web strategies than anyone else. He joins the podcast today to talk about his 6 principles of effective web UX. This is an episode not to miss.

Courtesy of Abdul Rastagar

Co-founder of Sirona Marketing

⁠www.sirona.marketing⁠