Threat Vector by Palo Alto Networks

Cut the Noise, Ditch the Nonsense, Earn the Trust


Listen Later

In this episode of Threat Vector, host David Moulton sits down with Tyler Shields, Principal Analyst at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry.

Tyler breaks down what true thought leadership looks like, how marketing can cut through the noise, and why a bathtub analogy might change the way you think about brand awareness. We also analyze the marketing tactics of successful brands like Dollar Shave Club and the Savannah Bananas to see what cybersecurity can learn from their playbook.

Finally, we explore the future of cybersecurity marketing, discussing how companies can stand out, build trust, and create authentic engagement in a competitive landscape.

Join us for this insightful discussion on how security professionals can move beyond repetitive narratives and foster real, impactful thought leadership.

Join the conversation on our social media channels:

  • Website:⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠
  • Threat Research:⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠
  • Facebook:⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠
  • LinkedIn:⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠
  • YouTube:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠
  • Twitter:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠

    About Threat Vector

    Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.

    The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.

    Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.

    Palo Alto Networks

    Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠ ⁠http://paloaltonetworks.com⁠

    ...more
    View all episodesView all episodes
    Download on the App Store

    Threat Vector by Palo Alto NetworksBy Palo Alto Networks and N2K Networks

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    32 ratings


    More shows like Threat Vector by Palo Alto Networks

    View all
    Risky Business by Patrick Gray

    Risky Business

    365 Listeners

    SANS Internet Stormcenter Daily Cyber Security Podcast (Stormcast) by Johannes B. Ullrich

    SANS Internet Stormcenter Daily Cyber Security Podcast (Stormcast)

    636 Listeners

    Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec by Jerry Bell and Andrew Kalat

    Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec

    366 Listeners

    Hacked by Hacked

    Hacked

    183 Listeners

    CyberWire Daily by N2K Networks

    CyberWire Daily

    1,009 Listeners

    Smashing Security by Graham Cluley & Carole Theriault

    Smashing Security

    312 Listeners

    Click Here by Recorded Future News

    Click Here

    415 Listeners

    Malicious Life by Malicious Life

    Malicious Life

    925 Listeners

    Darknet Diaries by Jack Rhysider

    Darknet Diaries

    7,909 Listeners

    Cybersecurity Today by Jim Love

    Cybersecurity Today

    166 Listeners

    CISO Series Podcast by David Spark, Mike Johnson, and Andy Ellis

    CISO Series Podcast

    189 Listeners

    Hacking Humans by N2K Networks

    Hacking Humans

    314 Listeners

    Defense in Depth by David Spark, Steve Zalewski, Geoff Belknap

    Defense in Depth

    74 Listeners

    Cyber Security Headlines by CISO Series

    Cyber Security Headlines

    127 Listeners

    Risky Bulletin by risky.biz

    Risky Bulletin

    43 Listeners