Join us as Erin Azar, a social media content creator with thousands of followers on TikTok and Instagram, tells Lindsay what it's like to go viral and how she thinks about creating relatable content for her community.
Episode 7: Social Media Mania with Erin Azar (Mrs.SpaceCadet) [Website]
[01:06] Guest intro and background
[03:58] Q&A: Process to creating TikToks
[05:23] Q&A: Experience going viral
[08:34] Q&A: NY marathon
[09:38] Q&A: Thinking about style and voice of content
[10:39] Q&A: Shift in approach to creating content
[11:59] Q&A: Attributes of effective content
[13:50] Q&A: Finding content gaps
[15:53] Q&A: Relatability in content
[16:44] Q&A: What makes TikTok so appealing?
[18:19] Q&A: Communities on social media
[20:01] Q&A: Changing social media landscape
[22:40] Q&A: What's next for Erin?
[24:14] Q&A: Advice for early content creators
[25:30] Final Cut
[29:08] Outro & end credits
Cut to Kellogg is a production of the Media and Entertainment Club at the Kellogg School of Management at Northwestern University.
Producers: Rae Hung, Lindsay Kahlbaugh, and Kelsey O'Connor.
Theme Song: Ryan Blackwell
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