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What does it take to turn social media visibility into a brand people recognise? Samantha Cusick's story shows how.
Her path was far from traditional. After working freelance, in independent salons and even in clients' homes, she saw social media change everything. A few balayage photos posted online brought so many bookings that she hit breaking point and nearly walked away from hairdressing. Instead, it confirmed how much she loved this profession and pushed her to do things her own way. Working closely with Redken, she runs three London salons (with a fourth on the way), a creative co-working space for hair professionals and a growing community of followers, all built with no shortcuts, only creativity, drive and a clear vision.
In this new episode of Cutting Edge The Podcast, Samantha opens up about being a woman entrepreneur and multi-salon owner, how social media built her clientele and how AI makes the salon experience easier. She shares how her team culture, built on five core values that she calls "VIBES" (vitality,
Tune in for an authentic, warm and motivating conversation with a unique hairdresser who is revolutionising the industry.
A podcast series produced by L'Oréal Professional Products.
Oggi incontriamo Salvo Filetti, uno dei parrucchieri
In questo nuovo episodio esclusivo di Cutting
Una serie di podcast prodotta da L'Oréal
Today, we meet Salvo Filetti, one of Italy’s most elegant and visionary
In this new exclusive episode of Cutting Edge, The Podcast, Salvo
A podcast series produced by L’Oréal Professional Products.
The dubbing of this episode was done with the help of artificial
Today, we are meeting with Nicolas Waldorf. Destined for a career in law, Nicolas changed course after a chance encounter revealed his true calling. Born as one of a set of quadruplets in France, blending Vietnamese and Sicilian heritage, he dared to follow his own path and train as a hairdresser. He built his salon with the support of his loved ones, captured national attention on French television, and founded a nationwide support network for fellow hairdressers to elevate the profession. And he has just opened the first Kérastase hair spa in Paris!
In this new exclusive episode, Nicolas shares his successes and failures, as
Aujourd'hui, nous rencontrons Nicolas Waldorf. Il se destinait d’abord à une carrière dans le droit mais c’est une rencontre fortuite qui va lui révéler sa véritable vocation : la coiffure. Né au sein d’une fratrie de quadruplés en France, avec des racines vietnamiennes et siciliennes, il ose changer de voie, décide de se former au métier et ouvre son tout premier salon de coiffure avec le soutien de ses proches. Révélé au grand public en participant à une émission de télé, il a fondé un réseau professionnel pour accompagner les salons et valoriser la profession à travers la France entière. Et il vient tout juste d'ouvrir le premier hair spa Kérastase à Paris !
Dans ce nouvel épisode exclusif, Nicolas parle de ses réussites mais aussi de ses échecs, et partage sa vision pour l'avenir des salons – comment créer des expériences ultra-premium, centrées sur le bien-être, et garder l'émotion au cœur de chaque transformation. Découvrez son témoignage généreux et inspirant sur la résilience, l'audace et le pouvoir de la réinvention.
Une série de podcasts produite par L'Oréal Professional Products.
Welcome to Cutting Edge, The Podcast, created and brought to you by L'Oreal Professional Products, an exclusive series about the world's top hairstylists. Through their unique stories, visions and voices, these rule breaking artists from around the world share their journeys to success and how they are shaping the future of hairstyling and professional beauty, and how they are elevating the profession to new heights. In this new season, we bring you more stories, insights and inspiration from the world's leading hairstylists.
Today, I have the great privilege of sitting down with superstar celebrity hairstylist Chris Appleton, the man behind the iconic hairstyles of Kim Kardashian, Jennifer Lopez and Ariana Grande, just to name a few of the global stars he styles. We discuss his journey from England to Hollywood, his rise to social media fame, content creation, his evolution as a hairstylist and entrepreneur, and what it takes to work with the world's biggest stars.
A podcast series produced by L’Oréal Professional Products.
Welcome to Cutting Edge, The Podcast, created and brought to you by L'Oreal Professional Products, an exclusive series about the world's top hairstylists. Through their unique stories, visions and voices, these rule breaking artists from around the world share their journeys to success and how they are shaping the future of hairstyling and professional beauty, and how they are elevating the profession to new heights. In this new season, we bring you more stories, insights and inspiration from the world's leading hairstylists.
Today, I have the great privilege of sitting down with superstar celebrity hairstylist Chris Appleton, the man behind the iconic hairstyles of Kim Kardashian, Jennifer Lopez and Ariana Grande, just to name a few of the global stars he styles. We discuss his journey from England to Hollywood, his rise to social media fame, content creation, his evolution as a hairstylist and entrepreneur, and what it takes to work with the world's biggest stars.
A podcast series produced by L’Oréal Professional Products.
Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.
In this episode, we sit down with the man behind the hair of the Kardashians, Karol G, and Cassie: the incomparable César Deleon Ramirez! Beyond his role as a L'Oréal Professionnel Global Creative Contributor and Style & Colour Trophy juror, Cesar is a world-class hair artist and influencer whose Puerto Rican origins continue to inspire his journey. We go behind the scenes to uncover what it truly takes to thrive as a celebrity hairstylist—from the unwavering dedication required and the ongoing quest for inspiration to the delicate balance of technical mastery and deep personal trust. Join us as we explore the career of a global trendsetter who is truly shaping the future of hairstyling and professional beauty.
An exclusive episode in collaboration with L’Oréal Professionnel Paris and Style & Colour Trophy.
Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.
Today, we are meeting with Cyndia Harvey, a Jamaican-born, London-based hairstylist and one of the world's most in-demand creative forces. From her roots in her mother’s salon to assisting legend Sam McKnight, Cyndia has built a career defined by bold artistry and a relentless pursuit of inclusivity. Beyond her role as a L'Oréal Professionnel Global Creative Contributor and Style & Colour Trophy juror, she uses her platform to make the runway a space of greater representation and promote female hairstylists. Her vision for full-spectrum beauty in the fashion world makes the industry feel truly limitless. It is a joy to discuss her journey of blending cultures, her expertise in textured hair, and her commitment to uplifting the next generation of women in the hair industry.
An exclusive episode in collaboration with L’Oréal Professionnel Paris and Style & Colour Trophy.
Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.
We are sitting down with Min Kim—a Korean-born, proud New Yorker and master colorist who has spent the last 22 years delivering exquisite color and balayage.
Beyond her chair, Min is a L’Oréal Professionnel Global Creative Contributor and Style & Colour Trophy juror and a purpose-led educator who has empowered over 300,000 stylists across 20 countries ! A respected international hairstylist, educator and influencer, who blends hair education with business empowerment, teaching hairstylists how to create with intention and price with confidence. Whether she is shaping the future of modern hair artistry or being a 'cool mom', Min radiates a wisdom and authenticity that earns the deep trust of her clients and students alike.
An exclusive episode in collaboration with L’Oréal Professionnel Paris and Style & Colour Trophy.
Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.
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