Chris Williams is joined by John Kurtz (Open for Business) for a deep dive into the future of the Big 12—and whether the league can truly compete in today’s college sports landscape.

🏈 Is the System Rigged?

With massive revenue gaps between the Big Ten, SEC, and Big 12, the guys debate whether the league can realistically catch up—or if the game is already decided.

📺 Big 12 Survival Strategy

• Brett Yormark’s TV deals and long-term vision

• Why Friday night games might actually help

• How the league can maximize exposure and relevance

🏀 Basketball vs Football Debate

The Big 12 has control over college basketball—but can that actually move the needle financially? Or does everything still come back to football?

💰 NIL, Transfer Portal & The Changing Game

• Is player movement hurting fan connection?

• Should contracts replace the current system?

• Why rebuilding is faster—but loyalty is fading

🚨 Texas Tech QB Drama (Sorsby Situation)

A major offseason storyline shakes up the Big 12. What it means for Texas Tech—and the league’s playoff hopes.

🔥 Bigger Questions

• Can the Big 12 ever match the SEC/Big Ten financially?

• Does college football risk losing its identity?

• What actually matters to fans moving forward?

CW Pod presented by Steeple Ridge Bourbon. Only on Iowa Everywhere.

Check out Open For Business with John Kurtz: https://www.youtube.com/@JohnKurtzShow

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