AI is a key driver of growth and excellence at SMBs in the UK and Ireland. The opportunity is available to adopt, implement and excel with limited resources.  

In this episode of CWO.digital Extra, we’re joined by Richard Doherty, Senior Director of Product Marketing at Workday and Matthew McManus, Services CFO at Kainos to discuss the new research that will help shape our understanding of winning AI strategy for SMBs.

Libby Brodie is the globetrotting, joy-spreading founder of wine consultancy, Bacchus & Brodie, named after the Roman God of wine and theatre. After pivoting from theatre production to wine during the pandemic, Libby has rubbed shoulders with household name celebrities, become the wine columnist at City AM, and was recently named one of the 100 most influential people in drink.  

Libby joins us for the fourth and final episode of our season on innovation in wine, discussing her views on old vs. new world , the subjectivity of experiencing wines and how it informs her writing, and how the industry is adapting to the demands of new drinkers.

As wine continues to evolve with environmental, social, and commercial factors at play, innovation becomes central to the industry at large. We spoke with Master of Wine, Harriet Tindal, to hear her view on the past, present and future of wine, and where innovation may lead us.  

In this episode, Harriet dives into her life as a wine lover, her achievement as a Master of Wine, AI as a creativity enabler, and how climate change is shaping the established wine landscape.  

Wine innovation comes in many forms. For our second interview of this season on Innovation In Wine, we’re focussing on the allure of nostalgia, and how it can be key to the future—not a tether to the past.   

Dan Petroski, founder and winemaker at Maccasin Wines joins us to discuss his move from publishing to viticulture. We talk about scaling a wine startup, using AI in daily operations, why he chose to grow atypical varietals in Napa Valley, and what it means to lead growth with a passion for the product, traditions, and storytelling.  

The wine market is unpredictable—beholden to the whims of demanding consumers, supply chain challenges, regional regulations, and trends that threaten to upend established norms. In the middle of it all are the wine professionals who teach, grow, sell, and innovate in the space. In this new series on Innovation In Wine, we'll speak with four experts at the top of their fields. Our first guest is none other than Regine T. Rousseau, founder & CEO at Shall We Wine, CWO event speaker, and WSET Level III Sommelier.  

In this insightful episode of the CWO.digital podcast, Todd sits down with Regine to discuss her journey into wine, from her roots in marketing and storytelling, to her fascination with how AI may drive the industry forward.  

B2B marketing is in an interesting place. It’s never been more heavily regulated, and the areas for innovation are more abundant than ever. But trust is also a delicate thing. How are marketers prioritising honesty and authenticity in this evolving space? CMO at Trintech, Tamir Sigal, joins us to unpack the landscape and his marketing philosophy.  

An accomplished marketing expert with the best part of three decades under his belt, Tamir’s experience and expertise runs deep. In this episode, he and Todd discuss the rejuvenation of marketing’s image, building honest teams, and the data-driven horizon — including Gen AI and organisation-wide accountability for customer data.  

Tamir also shares his experience of testifying in a case regarding misleading advertising, illustrating the processes and real-life consequences for organisations who flout best-practice in search of quick gains.

Customer experience strategy has changed dramatically over the last few years, with data privacy, regulations, and emerging technology all playing key roles. In this evolving environment, experience expertise is more valuable than ever — and that’s exactly where Twilio’s Jeff Burlin excels.  

As Senior Director of Executive Engagement Programmes, Jeff has a unique insight into how organisations build trust and loyalty with their customers. So join us, as Jeff and Todd talk about the differences between trust and loyalty, an agentic AI future that enables human innovation, and how to pay close attention to every step of the customer lifecycle in an ever-changing landscape.  

At Kyndryl, MariCarmen Ribes Espinosa & Andrew Fitzgerald are deeply aware of the importance of trust in modern marketing.  

In this third episode of our Honesty In Marketing series, MariCarmen & Andrew discuss what it takes to strive for success built on internal and external trust, while looking forward to a future of greater empathy and a culture of more honest marketing.  

Listen now as these two fantastic marketing minds share their knowledge and address the issues shaping the modern marketing landscape today.  

David Keene steps into the booth to continue our new series: Honesty In Marketing.  

As the highly decorated Europe CMO of Wipro, David’s perspective and big picture thinking shines a much-needed light on the topic. He is a global top 100 B2B CMO and brings his 20 years of top-level experience to the fore in this wide-ranging conversation.  

Alongside host Todd Jordan, David goes in-depth on the move away from values-based marketing in B2B, how human connection is still his north star, the dishonesty of third-party data, and the hopeful return of analogue creative excellence.  

Listen in as we get to the bottom of it all thanks to some very helpful metaphors about dating and football, as well as deeply insightful points from one of the marketing industry's brightest minds. 

For more episodes and articles, visit CWO.digital.

Honesty in marketing is fighting a battle against misinformation both inside and outside of the marketing machine. In the age of AI, fake news, and fast-moving rumours, truth and authenticity are more valuable than ever.

In this first episode of our new series, Honesty in Marketing, we’re exploring this topic with Evanna Kearins. She’s the highly accomplished CMO for EMEA at UiPath, making her uniquely positioned to begin this discussion with us and our audience.

Listen in as we discuss how we got here, the difference between truth and authenticity, and what an honest and augmented future could look like.

It’s all here among many, many more wonderfully insightful points. Listen in.

For more episodes and articles, visit CWO.digital.