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David Keene steps into the booth to continue our new series: Honesty In Marketing.  

As the highly decorated Europe CMO of Wipro, David’s perspective and big picture thinking shines a much-needed light on the topic. He is a global top 100 B2B CMO and brings his 20 years of top-level experience to the fore in this wide-ranging conversation.  

Alongside host Todd Jordan, David goes in-depth on the move away from values-based marketing in B2B, how human connection is still his north star, the dishonesty of third-party data, and the hopeful return of analogue creative excellence.  

Listen in as we get to the bottom of it all thanks to some very helpful metaphors about dating and football, as well as deeply insightful points from one of the marketing industry's brightest minds. 

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Honesty in marketing is fighting a battle against misinformation both inside and outside of the marketing machine. In the age of AI, fake news, and fast-moving rumours, truth and authenticity are more valuable than ever.

In this first episode of our new series, Honesty in Marketing, we’re exploring this topic with Evanna Kearins. She’s the highly accomplished CMO for EMEA at UiPath, making her uniquely positioned to begin this discussion with us and our audience.

Listen in as we discuss how we got here, the difference between truth and authenticity, and what an honest and augmented future could look like.

It’s all here among many, many more wonderfully insightful points. Listen in.

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The data landscape is shifting faster than many can adjust, with the proliferation of AI adding yet another layer of complexity to contend with. But there is also a huge opportunity for organisations to find new ways of maximising innovation through responsible data use.  

Joining us to discuss all this and more with Neil McIvor, Head of Data for Public Services at esynergy. Neil has over two decades worth of experience as a civil servant and brings an incredible breadth of knowledge to the podcast.  

Along the way, he and Todd touch on the nuances of the public vs. private sectors, data as an increasingly energy hungry resource, and edge concepts like Schrodinger’s data that may change the way you think about numbers...  

Maddy Cooper, CEO & Founder at Flourish, and Founder at Marketing Declares joins us for the final Sustainable Cloud episode of CWO.digital podcast. Alongside our host, Maddy discusses the past, present, and future of sustainable marketing, how brands should take action, and what the future holds for brands who fail to tell honest climate stories.

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On this episode CWO.digital podcast, we’re joined by Lisa Wee, Global Sustainability Leader at industrial software giants, AVEVA. Lisa and Todd discuss how industry is can fight climate change, what low hanging fruit that can make the biggest impact, and the encouraging signs of progress that we’re already seeing.

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On this episode of CWO.digital podcast, Todd is joined by conservation scientist, Dr Charlie Gardner, discussing the role of tech in the fight against climate change, and social tipping points as the catalyst we need to rescue future generations.

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Beginning our multi-episode exploration of sustainability in the digital marketplace, we speak to independent pracademic and sustainability expert, Dr Victoria Hurth. During this episode, you’ll hear insights into how our assumptions and governance frameworks have led to the current climate crisis, and how that can be changed.

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On this episode of the CWO.digital Show, we continue our exploration of responsible AI with AI Ethicist, Uthman Ali. In this interview, you’ll hear about how his legal background informs his AI expertise, as Uthman goes on to explain accountability and impartiality in AI, and what the future may hold for humans in the age of machines.

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Continuing our multi-part exploration of Responsible AI, we talked to Cambridge Consultants’ Head of AI Capabilities, Dr Maya Dillon. In this interview you’ll learn how to approach AI governance for your organisation, to set up guardrails without slowing down the pace of change. Listen on for practical tips to get you moving forward as Dr Maya asks how and why you want to work with AI, rather than whether or not you simply can.

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Kicking off our multi-part deep dive into the subject of Responsible AI, we spoke to author, speaker and founder of Diverse AI, Toju Duke. Dedicated to supporting and championing under-represented groups for a more inclusive AI future, Toju explains how she defines responsible AI use, what can go wrong without the right framework in place, and how you can use AI to fight bias and protect your online reputation.

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