CXPA Marks CX Day, A Global CX Celebration, Podcast, Without customers you don’t have revenue

“Without customers you don’t have revenue,” says Patty Soltis of Upwork and of the Florida Network and CXPA. At its core, customer experience, CX, is about the people that make ant business possible: the customers and their experiences, as customers. “It makes perfectly good sense to pay attention to the customer.” In this podcast we learn about a group, CXPA, the global association of CX professionals. Soltis is joined on this podcast by Graham Clark of MCorp.CX and the Florida Network, who tells us about CXPA and how it became the leading organization in the CX community. Also joining the podcast is Mark Daley, a recognized industry leader with decades of telecoms leadership experience, and who recently systematized the sectors of the emerging AI industry.

CX Day 2023, a global day to celebrate the organizations, individuals, and customers. Soltis and Clark walk us through a deeper understanding of CX, from being what Soltis describes as a “shiny object”, to making CX central to corporate culture and what Clark calls as “foundational”: who is the customer, what does the customer want, how is the customer changing? We learn about the centrality of telecom to CX, since connectivity, communication and being understood are central to achieving CX. We learn about how people can walk through the CX door to making their organization more CX centered and how the CXPA offers resources for people at all stages of CX development.

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https://youtu.be/GZurtX6YNIY?si=uAAwflOGsB87UBEz