When cyber attack notification goes wrong, companies face a disaster worse than the original breach. This episode dives deep into the critical mistakes organizations make when communicating about security incidents - and why transparency beats secrecy every time.

We examine real-world failures like LastPass and Rackspace, where poor communication strategies amplified the damage from their cyber attacks. From legal requirements in California and GDPR to the new one-hour notification rules in China, we cover what regulations demand and why going beyond compliance makes business sense.

Learn how to create effective status pages, manage customer expectations during recovery, and avoid the death-by-a-thousand-cuts approach that destroys trust. We share practical strategies for early and frequent communication that can actually strengthen customer relationships during crisis situations.