Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with Fedex where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which is in his hometown this week.

That’s not the only sports item we’re talking about on today’s show. We’ve also got the Kentucky Derby--which I found out some interesting information about how racehorses are transported to and from the big events. All this plus some niche video marketing ideas that the B2B world can steal from B2C. 

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Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy. 

In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize regenerative farming practices that takes carbon from the air and replenishes to where it’s needed most: our soil. Creating an environment the soil and animals are biologically conditioned to thrive, farmers like Doniga are using technology to create a cohesive ecosystem on their ranch to avoid the negative side effects factory farming has on our planet. 

In our chat with Doniga, she’s breaking down how she got started as a regenerative rancher and how cattle can be good for the environment by mimicking nature to restore carbon in the soils and promote biodiversity.

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COVID has impacted damn near every part of our lives but one side effect (besides the extra pounds) is we’re buying a lot of plants. Like, a lot A LOT. So let’s break down the plant supply chain while also chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. 

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Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. 

Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.

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Buzzsprout Head of Marketing Alban Brooke is helping us to break down the important stats to make smaller creators feel more confident in their podcasting strategy. Plus where famous creators and companies are making some mistakes in the podcasting world. This plus Linkedin rolling out Creator Profiles and some big marketing fails for April Fool's Day.

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Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.

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In today's episode of Cyberly, short form video is here to stay! Host, Blythe Brumleve, argues why you should be creating short form content by breaking down video clips, tik tok and more.

Plus, we'll have Shay Dixon, founder of Shay Lynn Dixon, LLC to discuss her career and how to teach old dogs new tricks and keep your audience hooked.

#cyberly #freight #freightwaves #creatoreconomy #attentioneconomy

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