Cybersecurity Ecosystem Show

Where does marketing fit in a Sales-led organization?  Join Mary Keough and Taylor Wells as they discuss the specific challenges & opportunities Mary's industry experiences as it relates to marketing, sales, and overall growth goals.   You'll walk away with actionable insights for how to grow your B2B business in a sales-led or professional service organization.    

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Mary Keough Linkedin: https://www.linkedin.com/in/mary-keough-437824a2/

It’s been all over the news. ChatGPT.

But what does it mean to your B2B organization?

Join Taylor Wells & Kyle Racki to learn how to use ChatGPT to generate lots of ideas and get you started in creating content.

We also discussed the pros/cons of AI in go-to-market teams and where we think it’s headed.

Lock arms with other brands to maximize your shared impact on your ideal market. There is a reason why strategic partnerships and ecosystem growth is a trending topic. Many B2B organizations have leveraged partnerships to grow not only fast but also efficiently.

In this conversation with Shawn Li, VP of Strategic Partnerships at Flip, we discussed the ins and outs of strategic partnerships, the many ways brands can partner, and how to get started. 

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Shawn Li - Linkedin Profile:

https://www.linkedin.com/in/shawnli170508/