Many B2B organizations are now having a Chief Customer Officer on their executive team. But why and how can your organization utilize this unique position to break down silos in your go-to-market teams?

Listen to this special conversation with Leigh Chesley, Chief Customer Officer with Longbow Advantage, an enterprise SaaS company to learn all this and more.

Leigh Chesley Linkedin

#gtm #gotomarket #marketing #customersuccess #sales #growth #b2b

The world has changed, and buyers are now smarter and harder to reach. The environment is more competitive, and it's no longer enough to rely on traditional sales tactics. Buyers have access to more information than ever before, and they're more likely to research a product or service before engaging with a salesperson.

Matt Liebman shares how SDR leaders and SDR / BDRs can stand out in the noise.

Whether it's cold calling or gifting, it's harder to stand out. You need to level up and Matt provides a packed 18-minute deep dive into how to think about sales development and business development in 2023

If there was an award for Most Valuable Growth Driver, your customers would win the award every year. Tap into one of your best growth drivers: your customer. From adoption to advocacy, your customers are your best path forward to grow and customer marketing is in a sweet spot to leverage your customer success to grow revenue.

Join Leslie Barrett & Taylor Wells as they discuss all things customer marketing, how to get team alignment, how to get started, and so much more.

Join Mark Kilens and Taylor Wells as they discuss all things events in the B2B world. From how to keep your events engaging, to virtual vs hybrid vs in-person, and much more. Mark Kilen's Linkedin:https://www.linkedin.com/in/markkilens/

RevOps is a buzzy term and for good reason.

Declan Mulkeen, CMO at strategicabm shares his wealth of knowledge around account-based marketing. Learn how some B2B organizations are  leveraging this growth strategy to land and grow the right customers.   Declan Mulkeen's Linkedin:  https://www.linkedin.com/in/declanmulkeen Subscribe to GTM.news:  https://www.gtm.news

B2B outbound (cold calling, cold email, etc.) continues to get more and more challenging to get the same results.

Jordan Crawford Linkedin

Owned media is all about building an intimate relationship with your audience, where they learn from you and are inspired by your content. In return, they provide their email address and subscribe to your brand, allowing you to hit them with more valuable content in the future. This exchange of value is essential for building a loyal audience that is more likely to convert into paying customers.

Anthony Kennada: https://www.linkedin.com/in/akennada/

Where does marketing fit in a Sales-led organization?  Join Mary Keough and Taylor Wells as they discuss the specific challenges & opportunities Mary's industry experiences as it relates to marketing, sales, and overall growth goals.   You'll walk away with actionable insights for how to grow your B2B business in a sales-led or professional service organization.    

Get the latest at www.GTM.news   

Mary Keough Linkedin: https://www.linkedin.com/in/mary-keough-437824a2/

It’s been all over the news. ChatGPT.

But what does it mean to your B2B organization?

Join Taylor Wells & Kyle Racki to learn how to use ChatGPT to generate lots of ideas and get you started in creating content.

We also discussed the pros/cons of AI in go-to-market teams and where we think it’s headed.