This summary is talking about the Book "Social Engineering: How Crowdmasters, Phreaks, Hackers, and Trolls Created a New Form of Manipulativ e Communication".
Explains the history of social engineering, arguing that social engineering has transformed from a system of mass manipulation to a more personalized form of manipulation. The authors trace the evolution of social engineering from the early 20th century when "consent engineers" used mass media to shape public opinion, to the rise of phone phreaks and hackers who used interpersonal communication to gain access to information and systems. They argue that social engineering, especially since the 2016 US election, has taken a more sophisticated and dangerous form, what they call "masspersonal social engineering," which combines mass media techniques with highly targeted messages. The authors explain that the most recent wave of social engineering depends on techniques like "trashing" (gathering data from public and private sources), "pretexting" (creating false identities and scenarios), and "bullshitting" (using a mix of truth and deception). The book examines how these techniques have been used by foreign governments, political consultants, and even private companies to influence public opinion, undermine democratic processes, and manipulate individuals. The authors argue that masspersonal social engineering poses a significant threat to democratic societies and that it requires a concerted effort from policymakers, citizens, and technology companies to combat it.
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