An award-winning creative director for cultural attractions, theme parks, and destinations. Cynthia is a principal for Thinkwell Group, a global experience design company. She has gained a reputation for combining creative approaches to exhibition and education development with a focused understanding of experiences as a means of advancing equity, inclusion, early education, and visitor behavior. Her adventures have put her in cahoots with Smithsonian’s National Museum of American History and National Museum of Natural History, Google, Warner Bros. Entertainment, San Diego Zoo, Adler Planetarium, Fernbank Museum of Natural History, the U.S. Marshals Museum, Wahat Al Karama, Universal, and Space Center Houston. She shines a light on immersive audience experiences, the importance of decolonizing museum exhibits, and strives to tell more inclusive stories that are accessible to all.