In this episode, I researched into Therabody, which was originally called Theragun. What is it? Well, it is a percussive massage tool that uses vibration therapy to give you the best massage in under 2 minutes. It is an incredible story; from years of struggle to finding a business partner that changed everything to becoming endorsed by some of the most famous athletes in the world to becoming one of the fastest growing businesses in America. There is a lot to learn here. Buckle up.

Do One Thing Well Podcast.
How to create a category of one.

The Do One Thing Well podcast is a weekly project.
The best way to think of this podcast is as a research tool into brands, businesses, and individuals that ‘Do One Thing (INCREDIBLY) Well’.
My job is to try and unpack the secret sauce of these world-class performers.
So, we can learn from them and apply some of that magic to our own businesses, brands, and lives.

The structure is always the same:

1.        We learn the back story.
2.        We, oddly, look at the Key Takeaways at the start.
3.        The turning point.
4.         The strategies.
5.         What drives them?
6.         How they got the message out.

If you want to check out Hiut Denim Co to see the one thing we do well – the best-made jeans in the world:
https://hiutdenim.co.uk/

The Hiut Denim Co produces a weekly newsletter, which has become an optimistic gathering for the creative community.

The newsletter has been written about in newspapers and magazines and it even inspired a book. Join the community here:

Newsletter
https://hiutdenim.co.uk/#newsletter-block

Instagram
https://www.instagram.com/hiutdenim/

Twitter
https://twitter.com/hiutdenim/

TikTok
https://www.tiktok.com/@hiutdenim

Facebook
https://www.facebook.com/HiutDenimCo/

Listen and subscribe to this podcast on the platform of choice: Apple, Spotify, Google.

#brand 
#denim  
#founder 
#theragun

Music by Lesfm from Pixabay

Music by Lesfm from Pixabay