On this dailicast, Chris tells you that having large numbers of listeners may not actually be the best. It all depends on your purpose for having the dailicast and placing quality of listeners about quantity.
Transcript:
With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now, last week I was talking to you about publicizing your dailicast to get the word out there about your dailicast so you could start bringing in those listeners. And then on Friday I was talking about how you know you may be wanting hundreds or thousands or tens of thousands or even hundreds of thousands of listeners, but that often that's not realistic. Well, those large numbers, those thousands, those tens of thousands, those hundreds of thousands, those are great numbers, but they're really only good for one thing. Your ego, they may not necessarily be good for the purpose you've set out for your dailicast.
Now, later this week I want to talk about defining the purpose for your dailicast. Why is it you're doing what you're doing? And then I'm going to talk about how you can use that purpose to plan your content, to make sure you're working toward achieving that purpose. And then finally I'll be talking about how you define metrics, beyond just the how many people are listening, to define metrics to make sure that you're meeting your purpose. Because you know in that case, if your purpose is more about getting clients or more about reaching a specific set of people, having those large numbers may actually be meaningless. Wouldn't it be much better to have a small dedicated, engaged audience than to have a large and quiet and disengaged fan base? I mean we're talking quality over quantity.
I found this out a few years ago when I had a podcast on community theater. It was focused on the national level so that we interviewed people from community theaters, from virtually every state in the union. But it wasn't just interviews. We had a whole bunch of content. We were out there. We were talking about brand new shows that were available for being done. We were highlighting particular shows. We're bringing Broadway News, community theater news. It was highly polished, highly produced and very full of content. But the numbers just weren't where we wanted them to be.
Well then this reality show came on TV, "The one that I want". The idea behind it was that they were using the reality show to cast leads for an upcoming production of Grease. Well we started talking about it one week on the podcast and our numbers went up. And then we started talking about it more and more and started breaking down what we thought was going on the show and actually even accepting people calling in and leaving their opinions of what they thought or who they thought should get the role and why they should or why they shouldn't. And our numbers kept going and going and going to the point where at one point we were at three times the audience we had before we started talking about it. We thought we had it made. We're like, "Yes, we're finally there. We finally got out. We're in front of all these people. We've built up our audience. We have made it!"
Well, then the TV show picked the leads that they were going to do and the show was over and guess what? So were our high numbers. We went right back to where we were before we even started. Because those numbers, those larger numbers that we got so excited about, they really weren't real. I mean, yes, those people were listening but they didn't line up with what the purpose was for the podcast. The people that stayed with us were the people that really were interested in community theater, in the news and all the other stuff and not just wanting to go and talk about their favorite TV show.
So that's what I wanted to stress with you. Make sure that you understand your purpose , which we're going to talk about tomorrow and understand that when it comes to numbers, don't get so wrapped up about whether your numbers are large or small. Be More concerned that the people that you do have listening are engaged, like your show and are getting back to you. Again, quality over quantity.
Now, that's all for the "Dailicast Moment" for today. If you like what you've been hearing in this dailicast, I would love it if you can leave us a review. If you're listening to the Amazon ecosystem, head over to Amazon and search for "Dailicast Moment" in the skills section. There you can leave us a rating and review. If you found us elsewhere, iTunes Store, Google Play Store, Sticher, Spotify, YouTube, head over there and leave a rating or review. Again, I would really appreciate it. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day!
