Welcome to episode 40 of Team TwoBees Learning Hive Podcast!

This week we talk about what's been happening in our Facebook Group (make sure you join! https://www.facebook.com/groups/1441434116150390/)

We talk about the questions you've had and what are your biggest concerns. We specifically tackle the idea of ROI (return on investment) for digital media and social media. We talk about the importance of specifics and not just talking about ROI in the abstract when it comes to digital.

We also tackle something covered in last week's Breakfast Workshop: Intro to Google Analytics. Before you dive in to the GA Dashboard and start judging your website performance, it's important to eliminate broken website pages and processes. Jennifer talks through how you might tackle this and you can download your very own checklist right here:

http://teamtwobees.com/ep-40-proving-roi-of-digital-comms-website-readiness

Make sure you don't miss this week's webinar: LinkedIn Profile Perfection & Networking Mastery

http://webinar.teamtwobees.com/event-registration-2/

If you want to know more about our new 12 week coaching programme for digital media professionals, check it out here:

http://learning.teamtwobees.com/courses/digital-media-master-pilot-coaching-programme

Subscribe on iTunes – itunes.apple.com/gb/podcast/daily…id973462704?mt=2

Music from Jukedeck – create your own at jukedeck.com

Listening is a really important part of getting confident with social media if you're a beginner, but it's equally important for experienced social media managers. The tone of a platform can change over time as audiences migrate. In order to ensure your time and energy are being focused in the right place, you need to regularly 'listen' to your audience and their behaviour.

This podcast talks through a number of methods you can use along with tools that can help.

Check out our show notes for links to the resources mentioned: http://teamtwobees.com/ep39-social-media-confidence-learn-listening

Welcome back to the TwoBees Learning Hive!

This week we have a question from Matt at Suffolk County Council about which metrics are best to measure for your social media campaigns. Jennifer answers his question in detail along with talking about the importance of custom landing pages for conversion.

She talks you through the 3 main types of campaign objectives: Transactional, Educational, Behaviour Change. She explains exactly what each of these mean and suggests strategies for measuring success for every objective.

Visit Team TwoBees Blog for your Guide to Goal Setting download as well as all the links to tools mentioned in this episode >> http://teamtwobees.com/ep38-choose-right-metrics-measure/

Wow! It feels great to be back podcasting again, we have missed it!

There have been a lot of changes over at the learning hive over the past few months and we want to share them with you. This podcast marks the beginning of fortnightly scheduling for slightly longer episodes (around 20 minutes).

In this episode we talk about the questions that came up during a recent breakfast workshop on mobile video production. We also talk about prioritising your workload when it comes to social media and content creation. Jennifer shares our own experience of abandoning Facebook for a short while and why we're back using it again.

Ask us a question using Speakpipe: https://www.speakpipe.com/teamtwobees

Links mentioned in the podcast are:

iMovie https://itunes.apple.com/gb/app/imovie/id377298193?mt=8

WeVideo https://www.wevideo.com/

Adobe Premiere http://www.adobe.com/uk/products/premiere.html

Final Cut Pro http://www.apple.com/uk/final-cut-pro/

Visit http://teamtwobees.com/breakfast-workshops/ to book on one of our future workshops

Visit http://teamtwobees.com/resources/ for free video training resources

Subscribe on iTunes - https://itunes.apple.com/gb/podcast/daily-buzz/id973462704?mt=2

Music from Jukedeck - create your own at jukedeck.com

Jennifer is doubling up on the podcasting today with a bit of a walk and talk!

You may have seen her article this week talking about our obsession with being busy:

https://www.linkedin.com/pulse/cut-bull-why-do-you-want-use-social-media-your-business-begg

In this episode, Jennifer talks about both sides of this issue. Being busy with the wrong thing as well as believing new things are the magic bullet.

Remember, you're all invited to join The Hive on Facebook where you can carry on the discussion:

https://www.facebook.com/groups/1441434116150390/

It's audio only at the moment folks. Jennifer and the team are all about creating new videos for some online courses so no time to edit the podcast too.

We're inviting you to join us on our new Facebook Group: Team TwoBees Learning Hive

https://www.facebook.com/groups/1441434116150390/

It's all about creating a space for you to ask questions and get access to resources and support for digital media. It's a closed group so click and request to join.

This podcast is inspired by Reddit's Episodes 20/21 (links below). Net neutrality is a cause Jennifer is passionate about and wants you to know more.

Links mentioned:

Quora

http://quora.com/

Upvoted by Reddit (Net Neutrality Part 1)

https://www.reddit.com/r/Upvoted/comments/37lnre/episode_20_a_neutral_net_part_1/

Upvoted by Reddit (Net Neutrality Part 2)

http://www.reddit.com/r/Upvoted/comments/38j1e4/episode_21_a_neutral_net_part_2/

Wired UK

http://www.wired.co.uk/news/archive/2015-03/06/europe-reverses-on-net-neutrality

Internet.org

https://internet.org/

Janies School

http://janiesschool.org/

Kirsty Marrins new Travel Blog

http://whatkirstydidnext.com/

Time to declutter your brain, your computer (especially your desktop!) and scoop up all those great ideas!

Links mentioned:

https://yu103.isrefer.com/go/lbb/JenniferD/

If you want to see the video version of this you can view on

YouTube - https://www.youtube.com/playlist?list=PLPUCd9ZF7wOy9bjsKWYxm-Q3fO4Zyt5Rm

Facebook - https://www.facebook.com/teamtwobees/videos

Subscribe to the video feed on iTunes - https://itunes.apple.com/gb/podcast/daily-buzz-from-twobees-video/id984163345?mt=2

Audio only feed on iTunes - https://itunes.apple.com/gb/podcast/daily-buzz/id973462704?mt=2

Jennifer talks about the importance of understanding what you're outsourcing or asking an agency for and clarifies her answer to the "So what do you do?" question

Links mentioned:

http://clientsfromhell.net/

If you want to see the video version of this you can view on

YouTube - https://www.youtube.com/playlist?list=PLPUCd9ZF7wOy9bjsKWYxm-Q3fO4Zyt5Rm

Facebook - https://www.facebook.com/teamtwobees/videos

or subscribe to the video feed on iTunes - https://itunes.apple.com/gb/podcast/daily-buzz-from-twobees-video/id984163345?mt=2

Jennifer talks about the benefits (to all of us!) of honesty and authenticity in advertising.

Links mentioned:

https://soundcloud.com/teamtwobees/ep21-social-rank-and-some

http://nerdist.com/podcasts/nerdist-podcast-channel/

https://www.youtube.com/watch?v=ZUG9qYTJMsI

If you want to see the video version of this you can view on

YouTube - https://www.youtube.com/playlist?list=PLPUCd9ZF7wOy9bjsKWYxm-Q3fO4Zyt5Rm

Facebook - https://www.facebook.com/teamtwobees/videos

or subscribe to the video feed on iTunes - https://itunes.apple.com/gb/podcast/daily-buzz-from-twobees-video/id984163345?mt=2

As promised, here is a little snippet from my Content Course to help you use Instagram video better. Make it fun - Bring the JOY!

If you want to see the video version of this you can view on

YouTube - https://www.youtube.com/playlist?list=PLPUCd9ZF7wOy9bjsKWYxm-Q3fO4Zyt5Rm

Facebook - https://www.facebook.com/teamtwobees/videos

or subscribe to the video feed on iTunes - https://itunes.apple.com/gb/podcast/daily-buzz-from-twobees-video/id984163345?mt=2

Links mentioned - http://teamtwobees.com/getting-started-content-creation