Daily Content Machine

I'm on sabbatical right now as you read this, and I thought it would be a good time to share my experience with writing my first book.

After several years of sitting on the back-burner, I finally set aside time to write my book, Overlap.

The Overlap book is about getting from where you are in life to where you want to be—purposefully.

It's about picking the next thing when you're feeling overwhelmed. It's a guide to transitioning from what you're doing now, that you don't like, to what you really want to be doing.

We hear phrases like "do what you love" and "pursue your passion," but those clichés are hardly actionable.

When you boil it all down...

* What do you literally need to do?

* How can you build a business for yourself?

* How can you start your own thing?

* How can you create financial freedom for yourself?

That's what Overlap is about.

I remember when I heard someone say "mastermind group" for the first time. It sounded like a strange thing. But it's not anything weird or exclusive!

A mastermind is simply a group of people meeting regularly to improve together.

What's the difference between a mastermind group and an accountability partner?

A mastermind group will typically have several people as opposed to just two. A group size of half a dozen is ideal.

Mastermind groups are a place to get feedback and insight on your situation. Unlike a coach, the partners in your mastermind group should be near your level. The idea is to grow together.

If you're wanting to start your own mastermind (or you're curious about them), this episode is for you.

We talk about whether or not you should start your own mastermind group or join an existing one, where to find the people, and how often you should meet.

The most interesting part is the breakdown of what happens inside. I share what goes down in a mastermind session on today's episode.

You know how you say you're going to get up early, but you hit snooze the next morning anyway?

It's because we're not afraid to let ourselves down. If we break a commitment to ourselves, it doesn't mean much because no one else knows.

But most of us care a lot about what other people think of us. We don't want to let people down.

You can use this to your advantage by getting an accountability partner.

Accountability partners are there to help you stick to your commitments and get more done.

Today, we'll be answering the following questions:

* How do you find an accountability partner?

* What qualities should you look for?

* How often should you meet?

* What should happen in the meetings?

Value-Based Pricing is a complete system for doing client work.

We have solved every client problem.

Imagine every issue you’ve faced with clients that makes your life a living nightmare— gone.

That’s not something we say lightly. It’s something we worked on intently for years to solve.

We don’t want pricing to be a guessing game for you.

You DESERVE for it not to be a guessing game.

This is the fourth and final part of our series on client work. Check out the past three episodes if you missed them.

We bring it all home with a conclusive episode on pricing your work according to the value you create for your clients.

Ben had some huge breakthroughs in this episode. I know you will too.

You could be charging more.

Exactly how much more depends. Some people say, "Double your prices!" Other people just say, "Charge more!"

And they mean well, but ultimately they're just guessing.

You shouldn't have to guess when it comes to pricing.

We've developed a 100% bulletproof pricing system based on logic and math at ValueBasedPricing.com.

Today's show is part three of a four-part series on client work. We've talked about attracting the right clients and filtering with your questionnaire, and now we're going into the value discovery process.

The value discovery process is where you consult with the client to discover the value of their project. This is how you are able to quote a fair price.

The most notable part of this process is the omission of the "budget question". In other words, you don't ask the client for their budget.

Talking about budgets or giving a ballpark figure of what you will charge is positioning you as an expense. We talk about what you should do instead.

If you want to attract high-value clients, you need to conduct yourself as a professional.

The best clients will pay you the most money to focus on doing great work that produces valuable results.

They won't distract you, they won't talk you down on price, they won't try to change the way you do your job, and they won't disrespect you.

Sounds like a dream, right?

You can get good clients every single time.

And it's not a dream: it's the result of following a system.

We're on part two of a four-part series on client work. Today's episode covers filtering out bad clients and how to find and attract more of the clients you actually want.

Client work can be a great way to make money.

But it can also be a headache.

• You don't have 100% confidence in your prices.

• You're frequently running into problems.

• It seems like you just don't get to work with great clients.

Essentially, what was once a passion has turned into a job.

It doesn't have to be this way.

Whether you've been doing client work for a while and are having problems or you want to start doing client work and need some guidance, we're here to help you.

Today's episode is a crash course on setting a professional foundation for client work so you can actually enjoy it!

Today, I'm going to share an entire chapter of my book, Overlap.

Overlap (OverlapBook.com) is a practical guide to getting the life you want. If you want to get out of a soul-sucking day job, create financial freedom for yourself and your family, or you simply want to enjoy life again, go to OverlapBook.com and purchase a copy of the book for yourself (and while you're there get 10 copies for your friends, family, and the people you care about).

If you enjoy my practical, no-nonsense approach to business, this book is for you. It's not just surface-level motivation, it's an actionable, step-by-step guide that will equip you with what you need to create the life you want.

Without further ado, here's the chapter titled, "You Must Sell" from my book Overlap.

We believe in community at seanwes.

That's not just because we have our own thriving community.

We believe in the concept and future of independent communities.

That's why we made CommunityTalk (http://CommunityTalk.com). We built our own community messaging system and it's been the glue to our membership site for years. Now, we want to make this available to others so they can build their own communities.

But building a community requires much more than just having a messaging system.

Today's episode explores what's required to build a community and what makes a community thrive.

Why build an audience?

Some people I know are scared. They don't want to build an audience at all.

What they don't realize is they have two diametrically opposed goals: on the one hand, they want to stay out of the limelight and remain unknown, but on the other hand, they want everyone to like, share, and buy their stuff.

Not going to happen.

People buy from those they know, like, and trust. If they don't know you, they won't buy from you.

Why build an audience?

• You are seen as an authority.

• You are able to sell products.

• You are able to build community.

• Launching new things gets easier.

If people see you as an authority, they'll buy your products. When you get enough people together who like the same things, you can build a community. When you have a community, launching new things in easier because you're never starting from scratch.