Daily Content Machine

Who are you to share what you know? Hasn't someone else already said it before?

It's true, there's nothing new under the sun… except YOU.

You have something unique to offer the world. Yes, someone else has done similar work. Someone has made similar art, written similar copy, sold similar products, but your perspective, your voice, your upbringing, and your context is unlike any other.

The world is worse off without your unique voice and perspective. You must believe this. Lean into this.

Your quirky style, your weirdness, your history, your viewpoints are uniquely valuable.

Do you ever catch yourself thinking, "What's the point?"

Do you feel like you're just a drop in the ocean and everything has already been said before?

Tune into today's show.

Writing is the starting point for all other mediums.

• Want to do a speech? Write.

• Want to sell products? Write.

• Want to record a song? Write.

• Want to compose a book? Write.

• Want to produce a feature film? Write.

• Want to make a great podcast? Write.

• Want to teach an online course? Write.

• Want to shoot a compelling video? Write.

It all starts with writing.

One of the most valuable things you can do for your career is build a writing habit.

That's why I made http://30DaysToBetterWriting.com. It's a mini course designed to help you 10X your writing in just 30 days.

I wanted to give you a sense of what's inside, so today we scratch the surface of the course and cover:

• Why you need to write.

• Why you don’t write.

• How to start writing.

• What to write about.

• Where to use what you’ve written.

• Getting better at writing on purpose.

If someone is not helping you get closer to your goal, they’re taking you away from it.

This is a hard concept to accept. Is it really that black and white? Isn't it okay for someone to be passive?

Think of a Flintstones car. The bottom of the car is open so you can pedal with your feet. The people in your life are in the Flintstone's car with you. Even though they may not be backpedalling, if they're sitting there and not helping you move forward, their dead weight is slowing you down!

You can't afford to have people in your life who aren't on board with your vision.

So how in the world do you get those people to buy in? What if they're not supportive? What if they're discouraging? What if they don't care? What if these people are your family members?

Whether it's your friends, parents, siblings, or spouse, you must get everyone in your life on board.

Easier said than done, right?

We talk about how to do that in today's episode. The HOW is actually not very obvious at all.

If you know there are people in your life who:

A: Don't know your vision.

B: Aren't on board with your vision.

C: Are actively discouraging you from your vision.

This show is for you.

A lot of people make big plans when there's a new year. Some people call them New Year's resolutions. Others say resolutions are nonsense and they don't work.

Either way, at some point you're going to set a big goal and the new year seems as good a time as any to talk about seeing your goals through to completion.

Without fail, we will reach a point where it's no longer fun to do the work required to achieve our goal. That's where we often burn out.

Why does this happen?

Why do we stop enjoying the process? Why do we lose motivation and start to hate the mundane tasks alone the way?

When you're not motivated to do what you know you should be doing, it's because you've lost the context of your end goal.

The goal you set determines the meaningfulness of your activities.

Tune in to hear us talk about staying motivated.

This is the biggest show of the year (and not just because we gave away $3,000 in prizes).

I share my vision for the future. We're building an agency, we're starting a non-profit, and we're extending the sabbatical concept from weeks to years.

Moving forward, we're paying employees to take off every seventh week AND every seventh year.

I share how I'm changing the future of work and building the best place to work in the world.

I give a tangible analogy for how you can make more money by learning to think in bigger units (starting with sugar cubes). It will completely revolutionize the way you think.

I share the revelations I had two weeks ago where I recognized the completely underutilized talent pool we have and how we're going to pivot that into a full-service digital marketing agency.

We'll then deploy the agency against the software company we're launching in 2017 (CommunityTalk).

This episode will change your life and you'll come away thinking much bigger than you ever did before.

Some of you may remember my wife Laci from the last episode she was on: seanwes podcast e189 Finding Your Passion.

Today we're talking about coming up with a practical business plan.

It's been a year and a half since Laci was on the podcast and I'm excited to have her back on! We talk about going from the exploratory phase of finding what you're passionate about to actually starting a business.

Laci and I had a great conversation about this over coffee recently. She had an idea in her mind of what it would look like to start her business, but that ended up changing significantly after we talked.

We've decided to share that conversation here on the podcast to help you figure out what you want to do and then sit down and come up with an actual business plan.

You ever go to a meetup or conference and have someone ask the dreaded question: "What do you do?"

You clam up. You don't know how to respond. "It's complicated," you say. They look uncomfortable. You stumble over your words.

It's not a pretty sight.

People want to listen. They're eager to look for themselves in the story you're telling, but you need to grab their attention quick or you're going to lose them. You only have a short amount of time.

You need to be ready to give a pitch for what you do at any time in any amount of time!

It's difficult because you lack clarity. In many cases, you haven't decided for yourself who your ideal customer is. You haven't determined what very specific thing you do. You haven't determined the very clear outcome or result you provide for people.

Your message needs to be adaptable and you have to be ready to expand and contract on the fly.

We naturally want to give people the ABC (this is a mistake), but what we really need to give them is the XYZ.

We talk more about how to get clarity on your situation in today's episode.

What does it take for someone to go from just discovering you to buying from you again and again?

Why do some loyal buyers turn into brand ambassadors while others don't?

What we're really describing here is a sales funnel. We break down every step along the way in this episode and go into great detail. Whether you're just getting started with selling products or you've been selling for a long time, I guarantee you'll get tremendous insights from this episode.

We cover how to attract the right people, build the relationship, encourage them to buy, and ultimately get them to spread the word.

If you've felt overwhelmed by things like email lists, lead magnets, conversion rates, and automation, this episode is for you! We break everything down into usable pieces to help you make sense of the overwhelm.

Today, I take you behind the scenes.

Inside seanwes membership, Aaron Dowd and I host a weekly, members-only show called Fired Up Mondays.

Our latest episode was so good, I decided to bring this exclusive clip to the seanwes podcast.

I'm even more raw and real on Fired Up Mondays because I let the members in on the insider stuff and my plans for the future. Today's episode is no exception.

You'll hear me lay out my plans to go all in on CommunityTalk.com—that's the SaaS company we're working on. We've built the best community messaging system in the world (we've been using it internally for years), and now we want to make it available to other community organizers.

I also talk about my plans to build out a media agency by hiring members from our Community (the talent pool here is absolutely insane).

I just had the thought, “I wish I had three of me.”

Ever find yourself saying or thinking something like this? Ever wished you could have clones? Ever felt like you don’t have enough time in the day?

You wish you could have three of you.

But why?

“Well, I could do more,” you say.

Alright, what would you do?

“Well, I’d do this, and I’d do that… and then I’d do this other thing over here—all at the same time!”

That’s neat! If you had had to prioritize all three things though: which would make the most difference?

“I suppose if I had to pick, it’d be this thing.”

So you know the one that would make the biggest difference?

“I mean, yeah—if I had to pick, this one would be the most important.”

So, why not do that one thing right now?

Why not do the one thing right now that you know is the most important?