Daily Content Machine

Who are you to teach? Who are you to share? There's so many people that know more than you. What gives you the right to make a contribution? Who qualified you to give advice?

If you've ever felt paralyzed by these feelings, you're not alone.

Imposter syndrome is feeling like you're a fraud. Sometimes it manifests in something as simple as feeling like you may be more confident than you deserve to be.

We all experience this. Every single one of us. Even people who are well-known. It's not something you outgrow—it evolves into new forms of inadequacy.

The fear of being found out and the fear of being wrong are powerful forces. We show you how to turn those on their head and use them to your advantage. We also give you 6 ways to boost self confidence.

Once upon a time, I hated daily emails.

I thought daily emails were spammy and horrible. You probably do too. Why? Because you've experienced horrible, daily emails! Naturally, those are what you think of when you hear "daily emails."

But if you're interested in bass fishing, are you going to wake up tomorrow no longer interested in bass fishing? No, of course not. You're going to look at your subscriptions and watch videos and read magazines and articles about bass fishing.

It's the same with growing your business or hand lettering. The people interested in hand lettering don't wake up the next day and look at their Instagram feed and say, "Why am I getting all of these lettering posts in my feed?! Get them out!" That's preposterous. They're going to consume because it's what they're interested in!

There's no question that people will consume content in the area of their interest every single day. The true question is whether it's going to be your content or someone else's content.

In this episode I'll tell you how I had people sending me messages begging me not to stop sending daily emails on hand lettering. I'll also explain why you don't have to write every day to send daily emails (it will make sense when you listen).

You'll also learn how to beat me by two years because I foolishly (like you) resisted this idea for years and robbed my audience of a ton of value and also missed out on opportunities for revenue. If you learn this lesson from me, instead of the hard way, you're going to be so far ahead.

Oh, and I make a new course live on the air right in front of you.

You've been thinking about going to conferences. You've heard people talk about these great events with awesome speaks and wonderful people.

You want to experience a conference but you're just too shy. You don't consider yourself a people person or at least, it's exhausting to have to be ON for long periods of time.

You're not alone.

I mean, chances are you probably ARE alone if you're an introvert, but I'm speaking figuratively. All joking aside though, we made this episode especially for you.

I am the most introverted of the introverted. You wouldn't know it. I used to stand behind the door for the entirety of class as a 6-year-old. I was deathly afraid of conferences and meetups.

Now, not only do I go to conferences and regularly speak at them, but I'm putting on my own conference at seanwes.com/conference!

This is crazy. What made the difference? What got me from there the here? In this episode, we dedicate it entirely to answering your questions about going to conferences. I guarantee the hesitations you have will be alleviated.

What if you talked about a friend as if they weren’t in the room...

...but they were?

It's a cool, fall evening in McCall, Idaho. Seven of us are seated on a seven-person L-couch in the living room of a house we rented for four days. Seven people are here, but only six are talking. They're all talking about me as if I'm not here.

They're talking about me and they're talking about my business and I'm not saying a word. In fact, I can't. Not for 10 minutes anyway. Those are the rules.

This is the idea behind Unsolicited Advice.

One of the hardest things to do when you work for yourself is explain what you do to others. You likely wear a lot of hats and your income probably comes from numerous sources.

When someone asks what you do, where do you even begin?

In the episode, we help you find your "hook" or unique selling proposition. It's not enough to give someone the WHAT and the WHO. You've also got to explain the WHY in a way that makes you memorable.

We walk you through developing your pitch and beyond. After all, a pitch is not meant to close the deal, it's meant to start the conversation. We talk about how to do it and provide real examples of what that looks like.

Waking up early is hard. It's even harder when you're not a morning person.

If you're like me, you're a night owl. You get in the zone at night and that's where you do your best work. You hate waking up early and it totally doesn't feel like you.

I hear you. That was me. I'm a night owl at heart and I always did my best work at night, but that's because I never truly gave mornings a chance.

I decided to compare my output when working early vs. working late. I was blown away by the results. On days that I woke up early, I accomplished twice as much. It was insane.

I don't wake up early because I enjoy it. I do it because I like who I am when I do. I'm an objective person and I could not argue with the results. Could I be successful as a night owl? Yes. But could I be MORE successful as an early bird? Without a doubt.

In this episode, we'll give you some practical tips for making the transition to waking up early and why it will completely revolutionize your day.

The holy grail of business: automation. How great would it be to have your business run on its own without you?

Everybody wants this. But not everybody is willing to lose the romanticism that is keeping you from being able to attain it.

We talk about automating and scaling your business with replicable systems that you can reuse and repurpose. Take something that works and make carbon copies of it. This is how you build an empire.

We get very specific about establishing your process, teaching and training people, systems vs. employees, and when to invest in new systems vs. when to do the best you can with what you have right now.

If you've been in business for awhile and showing up every day, at some point, you found something that was working well for you.

Then a funny thing happened.

You moved on. It's the strangest thing. We tend to find something that works well and then we move on to something else. It's just in our nature.

But if you want to maximize your profits and level up, you need to do more of that thing! Go back and squeeze every last drop out of it!

If you're asking yourself at this point, "How do I determine if something worked well in the past?" I'm not here to give you a litmus test. I'm talking to the people who know EXACTLY what I'm talking about and who can imagine a very specific thing they abandoned.

If you're still trying to figure out what works, keep going! Keep doing, keep trying. In this episode we look at how to maximize the things that were working and get a whole lot more mileage out of them.

The Overlap Technique is the concept I'm writing my book on. It's where you establish a solid foundation to cover either your bills or your business expenses.

It's crucial that your foundation cover 100% of your bills. If you're in a day job and you want to overlap to your passion, the day job must cover 100% of the bills if you want to prevent scarcity mindset.

Scarcity mindset comes from compromise. When you aren't covering 100% of your bills with a day job (or some sort of baseline recurring revenue) you will find yourself getting desperate.

When in desperation, you are more prone to making compromises on quality of life, your professionalism, your rate, and the clients you work with.

In this episode, we discuss the establishing of your foundation so that you can level up to where you want to be. This also applies even if you have an existing business. I have been working for myself for 10 years and I'm constantly in a stage of overlapping.

Coming back from sabbatical and starting the next hundred episodes of the seanwes podcast, we decided to kick things off with a 4-part series on leveling up your business.

Whether you’re just starting out or you have an established business, the concepts in next 4 episodes will give you the clarity to make sure you're prioritizing the right things and doing work that will make a difference.

To kick off the series, we start with the most important thing: focus. Chances are, the majority of your effort is being spent doing things that are not making a real difference in your business. Whether you're taking your freelance full time, hiring your first (or 10th) employee, focus is crucial.

Getting focus starts with defining your goals. We talk about finding the most important thing to be focusing on, and what things to say no to in order to maximize your focus so you can grow sustainable assets that will bring continual returns.