Daily SEO Tips

Hello and thanks for listening to SEO tips today In May, SEMRush changed its keyword difficulty. Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. And overall with keyword difficulty, the higher the percentage is, the harder the competition will be.They launched an infographic walking through how they now calculate KD which might be worth printing and putting on...

Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?Hello. Thanks for listening to SEO tips today.Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.). You need to break the site in two.As you probably know, YMYL content needs to be creat...

Google updated its User CTR PatentHello. Thanks for listening to SEO tips today.Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.Thanks for listening. Come back tomorrow for another SEO tip. Here are the ways you can support the SEO Tips podcast. You can...

Did you know that Google can figure out *who* wrote your site content?Hello. Thanks for listening to SEO tips today.John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. However, Google still recommends a biography and links to your author’s social media profiles. Now is the time to develop even deeper relationships with subject matter experts to write your conten...

Spotify had made sharing podcast content easierHello. Thanks for listening to SEO tips today.Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a toggle option that enables you to create a link for the particular spot in the podcast you want to share. This is also helpful as a host if you’re going to share specific mentions of resources or other people in your marketing promotions for each episode. Learn more here.Thanks for listening. Come b...

Subfolders vs subdomain - which is more effective when you’re consolidating your website?Hello. Thanks for listening to SEO tips today.Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases trafficBut don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search trafficAnd how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve a...

Let’s talk about RSS feeds.Hello. Thanks for listening to SEO tips today.Google recently announced an updated use for RSS - allowing users to follow brandsI spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here’s another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts a...

Let’s talk about the Google I/O Updates that impact SEOHello. Thanks for listening to SEO tips today.Here’s a quick overview of the updates from Google I/O that impact SEO.1. Google announced their new natural language engine - that they call MUM (the Multitask Unified Model). This model will allow them to answer sophisticated queries such as: "I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall. What should I do differently to prepare?" It also gives users answers from di...

Let’s talk about GA4 and its different terminologyHello. Thanks for listening to SEO tips today.Let’s talk about two different terms you’ll find in GA4 that are not in the older version of Google Analytics.Google Analytics 4 Bounce Rate (Why It Isn’t In GA 4)In GA4, Google has flipped it to engagement rate, which is “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screens or page views. This article also goes into an explanation of the new page v...

Let’s talk about Facebook GroupsHello. Thanks for listening to SEO tips today.1.8 Billion People Use Facebook Groups Every MonthThis is a HUGE amount of potentially untrackable visits to your site - Facebook groups are a part of that “dark web” you heard talked about - unless, of course, you’re in the group, and you’ve shared a link with UTM tracking. So how do you take advantage of this audience?Well, If your audience is active in Facebook groups, you can often reach out to an admin to ...