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Let’s talk about Facebook Groups

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1.8 Billion People Use Facebook Groups Every Month

This is a HUGE amount of potentially untrackable visits to your site - Facebook groups are a part of that “dark web” you heard talked about - unless, of course, you’re in the group, and you’ve shared a link with UTM tracking. 

So how do you take advantage of this audience?

Well, If your audience is active in Facebook groups, you can often reach out to an admin to see if your brand can hold an AMA of value to the group. 

Or if the group is relevant to you personally, you can join the group. I’m a member of a variety of podcasting groups which allow for you to share your most recent episode once a month.  One of those groups is using a text to email confirmation method that I’ve seen speakers use. They trigger it at the sign-up questions for their group and you’re automatically added to their Facebook group. 

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Hello. Thanks for listening to SEO tips today.

This article from OnCrawl was an intense read, but the most helpful part I picked up is the following tips around creating a topical map before creating a content hub, which includes: 

1. Crawl your competitors’ sitemaps to understand their topical maps.
2. Pull Google Trends - the related queries and related topics.
3. Collect data from autocomplete and search suggestions.
4. Notice how your competitors are connecting content hubs.
5. Use Google Knowledge Graph to pull relevant entities.
6. Use non-web resources to view the properties of entities and their hierarchies and connections.
7. Check competitor’s anchor texts for a specific article internally and externally.

And my tips: 

• Use Wiki Topic Grapher to graph the topic based on the entities in Wikipedia pages.
• Use social media forums like Quora or Reddit to understand the additional questions users post on your topic and add those to your content brief. 
• Read the comments on the top pages ranking in search to spot additional insights around your topic.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Hello. Thanks for listening to SEO tips today.

If you were not aware, Google announced that they would crawl all sites (desktop or mobile) with the mobile-only crawler. This announcement means that if you have anything on your desktop site that is not on the mobile view (content, comments, reviews, etc.) - those will not be in the new index. They started dropping desktop-only sites (March 2021) out of their index, but the last batch of sites is being moved over to mobile indexing in April/May 2021.  

I think most people think because they have a responsive site that they will be fine, but that’s why I find Mike King’s analysis of the impact of mobile-only indexing so interesting. 

His article was probably the most impactful I read last month. Mike looked at the disparity between mobile sites and their desktop counterparts, and he predicts that those missing elements will significantly impact SEO rankings. He also offers up a free tool to help you troubleshoot on your own, called PARTITO. It lets you check to see if your desktop and mobile experiences for search engines are the same or if you’re missing items on mobile from a technical perspective.

So that’s your tip for the day.

Double-check that the relevant parts of your site that are on your desktop site are also visible to Googlebot’s Smartphone crawler.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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How much of an impact will Web Core Vitals have on your organic traffic? Learn more in today's SEO tip.

View podcast show notes at:
https://wostrategies.com/podcast/seo-tips-flash-briefing/web-core-vitals-impact-on-website

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Hello! And thanks for listening to SEO tips today.

First of all, did you know that (based on the State of Podcasting Listening 2021 report) the number of Americans listening to a podcast (80 million) is more than the number of Americans who reported ever using Twitter, TikTok, or Snapchat? 

And Spotify’s US podcast listenership is on track to be larger than Apple’s! According to a new market forecast, Spotify’s U.S. podcast listenership will surpass Apple Podcasts for the first time this year. Sarah Perez of TechCrunch has the numbers: Spotify is expected to reach 28.2 million listeners per month, a slim margin over Apple Podcasts’ 2 million. 

So here’s your tip:

If you’re running a podcast and not distributing to every podcasting platform on the planet, stop reading this email and do that now. I use Buzzsprout for my show.

AND if even if you don’t have a podcast of your own, you should add becoming a guest on a podcast to your marketing list. Or, perhaps use the Podcast Audience Grap tool, which will tell you, for most shows, which other podcasts share a similar audience. It visualizes connections between podcast ‘neighbors’ as a 3D graph, informing choices around ads and promo swaps, or in this case, guest spots.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Google’s newest data set

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Let’s talk about Google’s newest data set and how I think they might apply it to search.

Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy.  I wonder what they will do with this data? They already have patents filed around keeping the user’s voice and emotional state in mind when providing search (or voice) results. If you are not taking into account your customer’s emotional state when creating personas, you should.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Hello! And thanks for listening to SEO tips today.

Last month I also released a new podcast episode on the Digital Marketing Victories podcast. If you're interested in public speaking tips, or how to speak persuasively on Zoom meetings, or need suggestions about how to improve your soft skills but are introverted, this episode is for you! 
https://digitalmarketingvictories.com/podcast/episode-8-brenden-kumarasamy/

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Google Has Updated My Business Guidelines For Co-Working Spaces

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The update mentions that if your business location is out of a co-working space, it must have signage, accept customers, and have staff at the site eligible to have a Google My Business listing with a coworking address. This change is an improvement over the outright ban on coworking spaces as business locations.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Let’s talk about the SEO tools and resources that I discovered last month.

Hello! And thanks for listening to SEO tips today.

Today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.

Here are the newly released SEO tools that are worth checking out:

• SEOAsked.com - This is a directory of quotes from Googlers from SEO’s questions. This site makes my homegrown Trello board, where I save these quotes for audit documents (and client questions). I’m so stoked that someone built this. 
• FYI: Chrome is now hiding all URL paths and showing the domain name for all URLs unless you hover over your address bar. See Lily Ray’s tweet.
• Here’s a timeline of changes to Structured Data
• Quick Google Search Console Insights [free Google Sheet]
• Google Data Studio Templates and Learning Resources
• Hamlet's Batista's SEO contributions
• SEO Forecasting: A Google Sheets Template
• Free PowerPoint templates and Google Slides themes
• Cumulative Layout Shift GIF Generator
• Learning Python for SEO: https://i.codeseo.dev and https://searchenginejournal.com/author/ruth-everett/#close and https://jcchouinard.com/python-for-seo/ and https://www.jcchouinard.com/python-for-seo/ and Automate the Boring Stuff with Python http://automatetheboringstuff.com/ 

That’s your roundup of new tools and resources. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

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Today’s tip is going to focus on whether any benefit to adding audio files to your website.

Hello! And thanks for listening to SEO tips today.

And the latest from Google, No. There is no SEO benefit to audio versions of text posts.

Unlike photo and video, Google doesn’t do anything special with audio content that is not part of a podcast, and it’s not processed separately by Google. 

However, IF you have audio in a podcast format and surface it via an RSS feed, Google can index it via your podcast feed and surface it in Google’s podcast search and the podcast one box.  

So the takeaway here is to no just randomly upload audio files to your landing pages, but instead launch a podcast to take advantage of potentially a new traffic source to your content.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode.