Plans call for the entire Mercedes portfolio, from the smart to the SUV, to be electrified by 2022. With EQ Boost, EQ Power, and EQ — our new product and technology brand for electric mobility at Daimler, we already offer a whole range of electrified cars today. But do they already have it?

“Do you know what we should do?” When a conversation between two colleagues at Daimler starts this way, there’s often a good idea in the air. And Daimler has about 300,000 employees, so that adds up to a lot of good ideas! Concentrating this creative power and helping the best approaches make a breakthrough is the purpose of #ideate.

I joined the Business Development unit at the smart lab in order to help shape the future of smart through new innovations and developments in the area of vehicle connectivity. As a Service Owner, I’m responsible for supporting digital “ready to” services, from the initial idea all the way to the market launch. As a result, two services — “theft recovery” and “ready to spot” — have been on the market since June 2018. But what is a digital service, and what are the tasks of a Service Owner?

Venture architects, software engineers, UX designers — more and more jobs in the automotive sector are different from traditional business occupations. Laura Müller, a UX designer, explains what she’s doing for the Daimler incubator Lab1886 and why her job is a bit like raising children.

A very special weekend is about to begin. At the race track in Hockenheim from Friday through Sunday, we’ll be celebrating not only the grand finale of the 2018 season but also our departure from this racing series 30 years after our debut.

Frank Emhardt tells you on the Daimler blog how the new Mercedes-AMG GT 4-door coupe combines the best of two worlds: sports and family.

Steffen had to face many crises in life. Running helped him to get over them faster.

Model Franziska Knuppe talks about fast cars, the DTM and her work as a brand ambassador for She’s Mercedes.

I was nine years old when we had to sell the car I had grown up with, my mother’s Mercedes-Benz 190 in Astral Silver. That day I promised to myself that one day I would own a Mercedes-Benz 190 all by myself.

Little time, lots of creativity and innovation: In a hackathon, you have to get down to business right away! Hackathon participant Simon explains what that means.