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In this thought-provoking episode, Nick and Brad unpack how fear has traditionally been used as a primary tool in marketing and communication—from political campaigns and media to brand messaging. Drawing on personal experience in marketing and spiritual development, they challenge whether fear-based messaging is still effective or ethical in a world that's rapidly waking up.

Key Takeaways:

• Fear is a primal motivator, and marketers have long exploited it to capture attention and drive action.
• There's a growing awareness in society that fear-based narratives lead to chronic stress, anxiety, and disconnection.
• Conscious consumers are increasingly seeking hope, empowerment, and authenticity, not manipulation.
• The hosts reflect on how marketing rooted in truth, love, and transparency is more aligned with inner work and long-term success, but is often treated as less successful from a sales perspective.
• They challenge listeners to notice how often fear is used to push a product, idea, or political stance—and to ask: Is this true? Is this necessary?

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

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In this powerful and timely episode, Nick Richtsmeier and Brad Farris dive into the pervasive undercurrent of fear that’s shaping both politics and the workplace. From the physiological and psychological roots of fear to its impact on leadership, decision-making, and organizational culture, the conversation explores how fear manifests in leaders and teams alike.

Nick breaks down the classic "Four F's" of fear—fight, flight, freeze, and fawn—and how these instinctive reactions show up in modern leadership contexts. Brad adds depth by highlighting how fear hijacks our ability to think clearly, and how leaders can regulate themselves to respond rather than react.

This episode is packed with real-life leadership tensions, practical self-regulation strategies (aka “the ice pack”), and some sharp reflections on how fear gets coded into everyday business language. It’s a must-listen for anyone navigating uncertainty, leading in turbulent times, or just trying to stay grounded.

We live in a time where leadership is both at risk and never more needed. And the line will be drawn based on how leaders deal with fear.

📚 References & Mentions

Books, Articles, and Ideas:

• "On Bullshit" by Harry Frankfurt

Movies:

• Children of Men (2006)
• Minecraft: The Movie

Psychological Concepts:

• The Four F’s of Fear:
  • Fight, Flight, Freeze, Fawn
    Quick overview

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

Authenticity had a good run, or so it may seem.

In this thought-provoking episode of Working Broken, hosts Nick Richtsmeier and Brad Farris dive deep into the concept of authenticity in a world increasingly dominated by artificiality, distrust, and digital noise. As they wrestle with the idea of being true to oneself in an environment filled with deception—fake resumes, spammy AI-generated outreach, and manipulated social trust—they ask: Is authenticity still working, or is it broken?

Brad comes into the discussion feeling disillusioned, questioning whether it's even possible to be authentic online without being drowned out by the noise. Meanwhile, Nick pushes back, arguing that authenticity is the last battleground of personal integrity. Together, they explore the overwhelming labor of simply existing in today’s digital world, the impact of a fractured internet, and whether showing up authentically still holds value.

Through personal anecdotes, cultural critiques, and practical insights, they reach a nuanced conclusion: authenticity has been weaponized against us, but it remains one of the few tools we have to create meaningful connections. The challenge is not just figuring out how to be authentic but where to show up and engage in ways that align with the world we want to build.

Tune in for a candid, insightful conversation about trust, digital engagement, and reclaiming authenticity on your own terms.

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

In this episode of Working Broken, hosts Nick Richtsmeier and Brad Farris explore the complex and often misunderstood topic of mentoring. Is it truly about passing knowledge from an experienced leader to a junior employee, or is it a two-way street that transforms both mentor and mentee?

Nick and Brad examine how business leaders struggle to delegate responsibilities effectively, often clinging to the idea that “no one can do it like me.” They discuss the distinction between training, managing, and mentoring, highlighting why mentoring is the most challenging yet rewarding of the three. True mentorship is more than just transferring skills—it’s about modeling leadership, fostering growth, and embracing change in both the mentor and the mentee.

The conversation delves into why many leaders resist mentoring, fearing the vulnerability and openness it requires. They also unpack the generational shifts that create friction in the workplace and challenge outdated notions of leadership. Is mentoring broken, or is it simply that today’s leaders are struggling to embrace it?

By the end of the episode, Brad makes a compelling case: mentoring isn’t broken—leaders are. When done right, mentoring can build stronger organizations, create lasting relationships, and develop the next generation of business leaders.

Join Nick and Brad for an insightful, sometimes therapeutic, discussion on what it truly takes to lead in a way that fosters trust, growth, and lasting impact.

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

In this episode of Working Broken, Nick Richtsmeier and Brad Farris take a deep dive into the world of cold emails—why they’re everywhere, why people swear by them, and whether they actually work. Spoiler alert: they’re not fans.

The conversation kicks off with a story about a salesperson convinced that blasting out 50 cold emails a day would bring in business. Months later? One booked meeting. That sets the stage for a bigger discussion about why businesses keep turning to cold outreach, even when it’s painfully ineffective. They explore how digital marketing strategies have changed, why email is still hanging on as a go-to tactic, and the psychological appeal of avoiding rejection through automation.

But the real heart of the episode isn’t just about why cold email doesn’t work—it’s about what does. Nick and Brad reflect on how business used to be done, back before inboxes were flooded with generic pitches. They talk about the power of relationships, trust, and actually taking an interest in potential clients rather than treating them like numbers in a system. The contrast between transactional outreach and genuine engagement is a big theme, and they make a compelling case for why businesses should rethink their approach.

By the end of the episode, they address email marketing's impact on company’s culture in ways that might not be obvious at first. Turns out who we spam and how says a lot about who we are.

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

Want to get a taste of what to expect from Working/Broken? Let us tell you in just five short minutes.

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

In this episode of Working/Broken, hosts Nick Richtsmeier and Brad Farris dive deep into the burning debate: Is it better to grow naturally, or should you aggressively scale your business? With wit and candor, they explore how the meaning of “growth” has evolved over time—from organic, sustainable expansion to the manufactured, high-speed push for scale that risks sacrificing client experience. Drawing on industry insights, personal anecdotes (including Brad’s weight-loss journey as a metaphor for shrinking old habits), and even a nod to that iconic Jerry Maguire moment, they challenge the status quo. Whether you're an investment advisor, a creative services leader, or simply a business owner questioning the path to success, this episode will inspire you to rethink your strategy and decide which game you really want to win.

Tune in and join the conversation—because friends don't let friends work broken!

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

In this episode of Working/Broken, Nick Richtsmeier and Brad Farris peel back the curtain on the wild world of marketing metrics. They dive into how even the biggest advertisers are left scratching their heads—overspending on TV ads that mysteriously boost sales, while 30-50% of online clicks turn out to be fraudulent. With plenty of humor and hot takes, the hosts break down insights from Lindsay Slaby—the “CMO Whisperer” at David Baker’s MYOB conference—and ponder if our obsession with precise ROI is just a modern-day myth. They question whether chasing data-driven attribution is really working, or if it's time for service firms to ditch the digital funnel and focus on building genuine trust instead. Tune in for a refreshingly candid discussion that challenges the status quo of digital marketing measurement.

Outside Resources Referenced:

• David Baker’s MYOB Conference
• Dead Internet Theory

Join Nick and Brad as they unravel the complexities behind digital metrics and challenge you to rethink what really drives value in today’s marketing landscape.

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].

Send us Fan Mail

In this lively debut of Working/Broken, hosts Nick Richtsmeier and Brad Farris dive headfirst into the world of hustle culture—tracing its evolution from the early days of knowledge work to today’s digital grind. With a mix of humor and sharp insight, they debate whether the “work harder” mantra truly paves the way to success or if it simply sets us up for burnout. Along the way, the duo dissects modern hustle icons like Mr. Beast and Elon Musk, unpacking how their narratives—full of bold risks and alleged simplicity—might actually mask a more complex reality. Ultimately, Nick and Brad challenge listeners to rethink relentless hustle in favor of creative balance, arguing that sometimes stepping back can be the smartest move in an era where the old rules just don’t add up.

Outside Resources Mentioned:

• Mr. Beast’s Hustle Guidebook: A Google Doc outlining his unconventional approach to work and creativity.

Tune in for a thought-provoking and entertaining look at why hustle culture might just be broken—and what we might do instead!

Trust-Made Growth®

Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com

Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com 

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].