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In this episode of Working/Broken, Nick Richtsmeier and Brad Farris peel back the curtain on the wild world of marketing metrics. They dive into how even the biggest advertisers are left scratching their heads—overspending on TV ads that mysteriously boost sales, while 30-50% of online clicks turn out to be fraudulent. With plenty of humor and hot takes, the hosts break down insights from Lindsay Slaby—the “CMO Whisperer” at David Baker’s MYOB conference—and ponder if our obsession with precise ROI is just a modern-day myth. They question whether chasing data-driven attribution is really working, or if it's time for service firms to ditch the digital funnel and focus on building genuine trust instead. Tune in for a refreshingly candid discussion that challenges the status quo of digital marketing measurement.
Outside Resources Referenced:
Join Nick and Brad as they unravel the complexities behind digital metrics and challenge you to rethink what really drives value in today’s marketing landscape.
Trust-Made Growth®
Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com
Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com
Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].
Send us Fan Mail
In this lively debut of Working/Broken, hosts Nick Richtsmeier and Brad Farris dive headfirst into the world of hustle culture—tracing its evolution from the early days of knowledge work to today’s digital grind. With a mix of humor and sharp insight, they debate whether the “work harder” mantra truly paves the way to success or if it simply sets us up for burnout. Along the way, the duo dissects modern hustle icons like Mr. Beast and Elon Musk, unpacking how their narratives—full of bold risks and alleged simplicity—might actually mask a more complex reality. Ultimately, Nick and Brad challenge listeners to rethink relentless hustle in favor of creative balance, arguing that sometimes stepping back can be the smartest move in an era where the old rules just don’t add up.
Outside Resources Mentioned:
Tune in for a thought-provoking and entertaining look at why hustle culture might just be broken—and what we might do instead!
Trust-Made Growth®
Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com
Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com
Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].
From the publisher's feed
Brains On. Hearts Open. Forward Motion. For the Trustbroken Economy
The world has gotten very good at telling you what's wrong. The platforms are extractive. The…
That message is a lie. But it's a convincing one. And when it sinks in deeply enough, disengagement becomes the default. Businesses hold out for someday. Ideas sit in limbo. Leaders optimize for survival instead of building for what they actually believe. We become spectators in a life we're supposed to be living.
Damns Given is for the people who refuse to go that quietly and want the practical tools how to play a different game.
Hosted by strategist, author, and Trust-Made Growth® founder Nick Richtsmeier, this is a show about what it actually takes to build something real — a venture, a community, a career, a life — in an economy designed to extract everything it can before you notice. Each episode goes one layer beneath the surface conversation to find what's actually true and what's actually worth doing about it.
We've talked to a former OpenAI insider about the AI industry's incentive to frighten you. An urban economist about how we've spent 50 years designing cities for dissatisfaction. A negotiation strategist who walked away from a million-dollar platform because it was stealing his focus. Engineers navigating an identity crisis nobody named. Leaders learning that trust isn't a feeling, it's a biological reality with rules you can learn.
The questions the podcast will both answer, and keep bringing you back to:
No doomscrolling dressed up as insight. No performing for the feed. No quippy takes recycled from LinkedIn. Just honest conversation with thinkers, builders, and leaders who are navigating this moment with their eyes open and their agency intact. The game isn't over. The people who still care will decide what comes next.
Come think with us.
Find every episode, the Super Show Notes, and the Trust-Made community at DamnsGiven.com