Unless you're a deep pocketed multi-national that is

General un-targeted investments in "brand" are very hard to measure....

Our marketing budget should be measurable - every dollar of it 

More inside the podcast - enjoy!

Today we look at the 2nd habit of the 7 habits of highly effective people - begin with the end in mind. 

Enjoy :-)

Don't put the cart before the horse - a common mistake marketers make is to create a product and then think of ways to drive traffic to it. 

It should really be the other way round. 

This book has really changed my life - and it will yours too

Today we talk about the 1st habit

Enjoy!

Most people are fixated with what they don't have, instead of what they do have

Cultivate a feeling of gratitude 

I love boxing...it's a brutal sport, but it sure teaches us a thing or two about internet marketing...and life in general

It's not the size, stupid, it's what you do with it 

Winners don't just give up after the first failure

Two examples inside today's podcast

If you're not sure where to start,  have you  heard of the dream 100 concept?

It basically means 100 influences with whom you have a connection.

The concept has been around for a little while but it was brought back to the fore by Russell Brunson. 

 I'm doing it...and so should you

Taking risks is an important part of growing your business...

But it can be...er..."risky"

Here is how to benefit from the positive and minimize the negative