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—— 以上為 Firstory Podcast 廣告 ——
行銷心理學的演變：以不變應萬變
The Evolution of Marketing Psychology:
Adapting to Constant Change
最近我從英國牛津大學賽德商學院獲得了行銷心理學的認證證書。這讓我不禁回想起 26 年前在大學修讀同一門科目時的情景。當時，網路還不普及，速度緩慢，行銷環境相對單純，主要媒介仍是電視、雜誌、報紙等傳統媒體。而現在，我們有了大量的數位媒體和社群媒體。然而，不論行銷媒介如何演變，其核心始終圍繞著「人」。
I recently earned a Verified Certificate in Marketing Psychology from the University of Oxford's Saïd Business School. This got me thinking back to when I studied the same subject in university 26 years ago. Back then, the internet wasn't widespread and was very slow. The marketing landscape was relatively simple, with traditional media like television, magazines, and newspapers being the primary channels. Now, we have a vast array of digital and social media. However, no matter how marketing channels evolve, the core always revolves around "people."
什麼是行銷心理學？
What is Marketing Psychology?
行銷心理學是一門結合心理學原則和行銷策略的學科，旨在了解消費者行為、決策過程以及影響其購買意願的心理因素。它深入探討人們的需求、欲望、動機、感知和態度，並將這些洞察應用於產品開發、品牌溝通、定價策略和銷售技巧上，以更有效地吸引和說服目標客群。
Marketing psychology is a field that combines psychological principles with marketing strategies. Its goal is to understand consumer behavior, decision-making processes, and the psychological factors that influence purchasing intent. It delves into people's needs, desires, motivations, perceptions, and attitudes, applying these insights to product development, brand communication, pricing strategies, and sales techniques to more effectively attract and persuade target audiences.
完整雙語報導，請上黑匡：
https://www.heiblack.com/post/marketingpsychology
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From My Frame to Your Frame.
拋開偏見，同步視野。
在面對日益嚴峻的環境挑戰的當下，
BLACK Frames 不只是一本文字刊物，
更是一扇通往永續未來的窗口。
我們的使命是聚焦於那些致力於
打造更健康地球的人事物——
從創新的環保產品、ESG 相關服務，
到推動聯合國永續發展目標（SDGs）的企業，
我們精選並分享每一則對地球友善的故事。
我們也關注電影、藝術與文化中
關於環境議題的呈現——因為有時，
故事的力量不亞於科學。
作為一本雙語雜誌，BLACK Frames
希望縮短文化與語言之間的距離。
我們相信，語言不該成為理解與合作的障礙，
尤其當我們面對的是地球的未來。
無論你用中文或英文閱讀，
我們共享同一個願景：
不只是用自己的眼睛看世界，而
是能夠用心彼此理解、互相看見：
拋開偏見，同步視野。
From My Frame to Your Frame
- Synchronizing Visions
In a world facing urgent environmental challenges, BLACK Frames is more than
a magazine — it is a lens into a better,
more sustainable future.
Our mission is to spotlight the people,
products, services, and stories
that are actively shaping a healthier planet.
From innovative eco-friendly goods
and ESG-driven services
to companies advancing the UN's
Sustainable Development Goals (SDGs),
BLACK Frames is a curated space
where meaningful progress is seen,
shared, and celebrated.
We also bring you films, art, and culture
that shed light on environmental issues —
because storytelling is just
as powerful as science in creating change.
As a bilingual publication,
BLACK Frames seeks to bridge the gap
between cultures and nations.
Language should never be a barrier to understanding or collaboration,
especially when it comes to
the future of our planet.
Whether you're reading in English or Chinese,
our shared vision is clear:
to see the world not just through our own eyes but through our hearts
— Synchronizing Visions,
from my frame to your frame.
Official Facebook Page：
https://m.facebook.com/blackframesmagazine
Official YouTube Page：
https://youtube.com/@blackframesmagazine
Official Website：
https://www.heiblack.com/
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#BlackFrames #Bilingual
#Magazine #Media
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