In this episode of Chess Not Checkers, Keith Riddle and Jordan Ian sit down with Danielle Nishiyama, owner of Craft Studio in Spokane. With nearly two decades in the beauty industry and over ten years running her own salon, Danielle shares her journey of entrepreneurship, personal growth, and team leadership.

From building a hybrid salon model to cultivating a strong team culture, Danielle dives into the lessons she’s learned about clarity, communication, and leading with empathy. She also discusses how personal purpose—like providing for her daughter—has fueled her long-term success and shaped her approach to business.

Whether you’re an entrepreneur, team leader, or simply looking to master your craft, Danielle’s insights offer a blueprint for sustained growth, intentional focus, and creating a business that thrives on both skill and heart.