It's time for a soapbox moment... #sorrynotsorry lol.

Let's dig into faking it until you make it. And how the ethics of doing that, in my eyes, don't balance.

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In this episode we're going to be talking about system's being your friend, but only when they're effective. 

And I'm going to be breaking into what systems are. How to implement them properly. How to not implement them. When they're going to help you. And when they're not going to help you.

So let's get stuck in!

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In today's episode, we're going to be talking about popular advice and how that often isn't good advice.

Or even accurate advice. So, what do I mean by that?

Have you ever asked a question of a community or a group or a set of people who believe or perceive to be experts?

And you get some advice and you think that sounds amazing. And when it actually comes to implementing that advice. You think. Was that really amazing. Was that really the kind of advice I needed.

Or worse, it just doesn't work for you?

That's what we're digging into in this episode!

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The dangers of pitching if you are a startup... That's the topic for today's episode, where are we going to be digging into the concept of pitching.

What is it?

Do you need to do it?

Is it part of the accelerator that you're taking part in? And if it is, is it a part that you really need to focus on or not?

I mean. Why should you do it?

So let's dig into that!

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How do you lead your audience on a journey to becoming a paying client?

That's what we're going to be talking about in this episode, where I'm going to dig into how a customer goes from, frankly, not knowing that you even exist, to then becoming a paying client...

Let's dig in!

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When you understand the customer journey, i.e. The journey that your customer, your ideal customer takes, from the point of not knowing that you exist, to being aware that you exist, to knowing that they want to sample your products or services, to them being a client.

That whole journey, when you understand all of those steps, intrinsically, the website is literally a mechanism by which to fulfill one or a number of those steps.

If a website makes sense to do that and to act upon that task. Great. If it doesn't, then there are many, many, many other methods you can use that will accomplish that.

But a website isn't necessarily it!

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The title of this episode is not quite a direct quote. I'm paraphrased slightly, but it's something I learned from a very, very smart guy by the name of Sun Tzu. 

I did not meet him personally because he was a Chinese strategist and General, a few thousand years ago.

He was born around about 500 BC.

But Sun Tzu is well-known in certain circles for writing a book called, The Art of War.

Now The Art of War, isn't actually a book as such. It is a collection of quotes and sayings that have been gathered by archeologists and historians over the centuries, of things that he said.

Things that were noted as being said by him to his troops, to his commanders, through various documents and historical records over the ages.

So let's dig in and learn from one of the greats, shall we?

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There are two ways of looking at this.

One way. The answer is probably yes. The other way, the answer is definitively. No.

So let's jump in and explore them both!

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Let's kick off todays episode with some advice on sales strategy, marketing and engagement.

What works. What doesn't. And what we can learn from established brands…

If you have any of your own questions you would like me to cover on the show:

Drop me a DM @danhollowaylive on any of the usual social platforms.

Or join live every Friday at 13:30pm (UK Time) and ask your question in the comments.

Platforms mentioned in this episode:

In yesterdays show I talked about my mission, to help 1 Million Creative Entrepreneurs to earn a stable, diverse income, doing what they love...

One of the best ways to achieve that (but by no means the only way!) is through affiliate programs and partnerships!

But around these topics, there's a lot of snake oil out there.

A lot of fakepreneurs. A lot of fluff. And more than an unhealthy dose of BS!

So let's dig into what's good. What's bad. And what works for the long haul.

Because as with all partnerships, affiliate and partner programs are a marathon, not a sprint!

Let's jump in...

Topics mentioned in this stream: