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Danny O’Neill, founder of Kansas City’s iconic The Roasterie Coffee Company, is one of a kind. One of ten children born and raised in tiny Denison, Iowa, Danny was always looking for a way to make a mark. Little did he know that a semester as a high school exchange student in Costa Rica picking coffee beans would forever change his life.
He eventually saved up $17,000 dollars, bought a coffee roaster, lined his basement with corrugated tin, blue tarps and fluorescent lighting and went to work air roasting coffee. His first sale was a ten pound bag for a coffee cart at Children’s Mercy Hospital, and the rest is history.
It’s an incredible story about fear, perseverance, and hard work. It wasn’t easy becoming “The Bean Baron”!
By Frank Boal, Sarah McEnerney, Kate Feder, Ben Messner5
3131 ratings
Danny O’Neill, founder of Kansas City’s iconic The Roasterie Coffee Company, is one of a kind. One of ten children born and raised in tiny Denison, Iowa, Danny was always looking for a way to make a mark. Little did he know that a semester as a high school exchange student in Costa Rica picking coffee beans would forever change his life.
He eventually saved up $17,000 dollars, bought a coffee roaster, lined his basement with corrugated tin, blue tarps and fluorescent lighting and went to work air roasting coffee. His first sale was a ten pound bag for a coffee cart at Children’s Mercy Hospital, and the rest is history.
It’s an incredible story about fear, perseverance, and hard work. It wasn’t easy becoming “The Bean Baron”!

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