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Dark Mode with John Coyle episodes
- I'm Giving Away an Apple Vision Pro! + Influencer Incomes Revealed, Tik Tok Shop, Liquid Death Social Media, and Kith Loyalty Program | Whale Informed #2
👉I'm giving someone an Apple Vision Pro
Details in the first few min. of the episode.
Help me decide of the Apple Vision Pro is gonna be the future or just another flop in the latest episode of Whale Informed.
Timestamps:
00:21 - I'm giving away an Apple Vision Pro
00:45 - This week's topics
01:20 - Is Apple Vision Pro the Future or the Next Flop?
08:57 - Influencers Making Shockingly Low Incomes
15:27 - Tik Tok & Social Shopping
26:27 - Liquid Death's Social Strategy
35:00 - Kith Loyalty Program Launch
Learn more about your ad choices. Visit megaphone.fm/adchoices
50 min - Mr. Beast Reveals Twitter Video Earnings (Seems Like a Scam), Harley Finkelstein w/Founders of Beis and Glossier, Adult Legos, and More
Today's video is the 5 most interesting things in and around the ecommerce industry this week.
***
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Timestamps:
0:00 - Mr.Beast Revealed Earnings
0:21 - What We're Talking About
01:16 - Mr. Beast x Elon Musk Scam
10:55 - Harley Finkelstein x Beis x Glossier
30:44 - Adult Legos
38:40- Accounting for Ecommerce Profit
44:58 - The (fake?) Pet Trend
***
***
Links Referenced:
Mr. Beast Tweet Sequence:
Full Video:
https://x.com/MrBeast/status/1747044525116108854?s=20
Guess How Much It Makes:
https://x.com/MrBeast/status/1748422852401942967?s=20
How Much It Makes Reveal:
https://x.com/MrBeast/status/1749499065979576613?s=20
Harley Finkelstein Inteverview With Beis and Glossier:
https://x.com/harleyf/status/1747044409361776963?s=20
Adult Legos Branding:
https://www.instagram.com/reel/C2K_xm_vS-Z/
Miles Turner Adult Legos Campaign:
https://www.instagram.com/reel/CbIIbgulm4C/
Ecommerce Accounting:
https://www.finaloop.com/blog/ecommerce-accounting
Profit First Book:
https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4
Fake Cat Litter Mat Product Trend:
https://x.com/ariesnotebook/status/1748049894663753838?s=20
***
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Follow John:
Follow John on Twitter/X: https://twitter.com/johnjhcoyle
Follow John on Instagram: https://www.instagram.com/johnjhcoyle/
Follow John on LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/
Follow John on YouTube: https://www.youtube.com/channel/UC9129dC3DYhkE51f2tSSfQw
Learn more about your ad choices. Visit megaphone.fm/adchoices
53 min - He Makes $1 Million/year Making Videos on the Internet . . . With No Following
Today I'm talking to Matthew Gattozzi.
He makes videos for direct-to-consumer brands to run on their organic social media channels and in their paid ads.
Matthew breaks down how the business works, how he got into it, and what makes great content.
=== Socials ===
Follow Matthew:
work with Matthew and his team: https://goodostudios.com/
Follow Matthew on Twitter/X: https://twitter.com/MatthewGattozzi
Follow John:
Follow John on Twitter/X: https://twitter.com/johnjhcoyle
Follow John on Instagram: https://www.instagram.com/johnjhcoyle/
Follow John on LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/
Follow John on YouTube: https://www.youtube.com/channel/UC9129dC3DYhkE51f2tSSfQw
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 2 min - He Invented a Sport That Over 1 Million People Have Played - The Crossnet Founder Story w/Greg Meade
Want to grow your business?
Book a free consulting call with me:
https://meetings.hubspot.com/john-coyle/professional-services-call-public
===
Today's guest is Greg Meade, the Co-Founder of Crossnet . Crossnet does over $10 Million per year in revenue and more than a million people have played it.
Today we're getting into:
- How he got the idea for Crossnet
- Moving to Miami and playing everyday
- The influencer strategy that helped them break through
- His partnership with YouTuber Danny Duncan
- His origins doing twitter meme pages
- Which NBA players would win in a game of Crossnet
- "Would you rather" but with celebrity collaborations
===
Timestamps:
0:00 - Every Kid Invented a Game
0:30 - How He Got The Idea
03:00 - Getting the First Product
05:45 - Selling at The Beach Everyday
08:09 - Getting Sales from Twitter
09:08 - The First Influencer Breakout
10:35 - Scaling, Ellen Degeneres, and Dick's in the DMs
15:54 - Biggest Challenges
23:30 - How Much Personal Income Founders Make
25:44 - Partnering with Danny Duncan
31:45 - The Right Way to Work With Influencers
37:05 - The Crossnet Team
42:45 - Selling Glass Blunts on Twitter
48:05 - Which NBA Players Would in Crossnet
50:33 - "Would You Rather" with Celebrity Collabs
===
Socials
Host: John Coyle
Twitter: https://twitter.com/johnjhcoyle
Instagram: https://www.instagram.com/johnjhcoyle/
Guest: Greg Meade
Twitter: https://twitter.com/woeismeade
Instagram: https://www.instagram.com/woeismeade/
Brand: Crossnet
YouTube: https://www.youtube.com/@CROSSNETGAME
Twitter: https://twitter.com/crossnet
Instagram: https://www.instagram.com/crossnetgame/
Learn more about your ad choices. Visit megaphone.fm/adchoices
56 min - How to Make Money From Organic Social Media With Cardinal Mason
Today's guest, Cardinal Mason, has made nearly $5 Million in two years by just posting on TikTok, Instagram, and Twitter (X).
Today we're talking about how to leverage organic social media to drive real cash.
We hit on what you should do if you're brand new and have never made a dollar online.
We talk about how brands could more effectively use organic social and why most of them don't.
Finally we talk about how content creators and people looking to grow an audience around their personal brand can do a better job of making money even before they're huge.
Hit the follow button and make sure to rate and review the show!
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 6 min - The $2 Billion Truth About Black Friday
Want to grow your business?
Book a free consulting call with John:
https://meetings.hubspot.com/john-coyle/professional-services-call-public
---
Black Friday was "exposed" for being a scam this year by a bunch of social media influencers.
But is that legit or are they just doing it for the views?
Let's look at the truth with $2 Billion Dollars of REAL data about Black Friday.
- Are Black Friday deals really the best deals of the year?
- If you have a business, what are the best social media platforms to advertise on during black friday?
- Do people actually buy things they weren't going to buy anyway, or are businesses making less profit for no reason?
We cover it all on Modern Commerce today
---
Big thanks to Triple Whale for this data.
If you sell products online, then Triple Whale is the one stop shop for meeting your revenue growth goals.
Check them out at https://www.triplewhale.com/
--
Timestamps:
0:00 - Intro
0:25 - Is Black Friday a Scam?
05:45 - Do Brands Make Money During Black Friday?
08:18 - Where Should I Advertise My Business?
18:38 - Am I Teaching Customers to Wait for a Sale?
Learn more about your ad choices. Visit megaphone.fm/adchoices
25 min - How Sean Cannell Grew Think Media to over 3 Million Subscribers and Multiple Millions in Revenue (Part 2)
Part 2 of my conversation with Sean Cannell.
If you haven't listened to part 1, you can do that here:
Part 1
Today we're talking about Sean's origin story, and how he grew Think Media from a humble YouTube channel where he posted content to a multiple million dollar media company.
Follow our hosts, guests, and sponsors on socials:
John:
Twitter
Instagram
YouTube
Sean:
Think Media YouTube
Think Media Podcast on YouTube
Think Media Instagram
Sean Cannell Instagram
Sean Cannell Twitter
Learn more about your ad choices. Visit megaphone.fm/adchoices
50 min - How To Make $1 Million Per Year on YouTube With The Less Than 10k Subscribers w/Sean Cannel of Think Media (Part 1)If you have ever tried to post content online on and tried to grow an audience, you've realized something that pretty much everyone who's tried that has realized. . .
It's really hard to get people to watch your stuff and to follow you.
We're ultimately trying to build an audience so that we can make a side income or potentially even make a full-time income as a creator.
So the question is: how much of a following do we need to make the money that we want?
That's the exact problem we're tackling on today's episode.
Today's guest is Sean Cannell.
Sean has built the Think Media YouTube channel to more than two and a half million subscribers.
He's built a multi-million dollar business.
And the gauntlet I laid for him is:
"If you had to do a million dollars a year, with less than 10,000 subscribers on YouTube, how would you do it?"
Because building an audience is really hard, but it turns out making money is actually a little bit easier.
So, if you want to make money without having to build a massive audience, then this is the episode for you.
Follow our hosts, guests, and sponsors on socials:
John:
Twitter
Instagram
YouTube
Sean:
Think Media YouTube
Think Media Podcast on YouTube
Think Media Instagram
Sean Cannell Instagram
Sean Cannell TwitterLearn more about your ad choices. Visit megaphone.fm/adchoices
48 min - Successful YouTuber and Entrepreneur Reveals What He Would Do If He Had to Start OverToday's guest is Ed Lawrence.
On his YouTube Channel Film Booth he teaches you how to make videos get boat loads of views.
And he practices what he preaches.
That channel has around 350k subscribers and the videos he posts there regularly get hundreds of thousands if not over a million views.
But there's a catch.
Ed no longer believes that YouTubers SHOULD be chasing hundreds of thousands of views.
In fact, he says that he believes most creators would have a better business, and be happier, with a smaller channel that does under 10 thousand views per video.
So, instead of asking him how to go viral. I asked him something else.
If he had to start over. How would he build a six figure income as quickly as possible on YouTube.
Here's what he said . . .
Follow our hosts, guests, and sponsors on socials:
John:
Twitter
Instagram
YouTube
Ed:
Film Booth YouTube
Second YouTube Channel
TwitterLearn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 23 min - How To Make Every Video Go ViralToday's guest is Finn McKenty, the Creator Behind the YouTube Channel "Punk Rock MBA" Which has over 500k subscribers.
There is something incredibly unique about FInn that makes him one of the top creators on the platform.
EVERY VIDEO IS A BANGER
I do a lot of creator research, and most YouTubers with 500 thousand subs make plenty of videos that get under 10,000 views.
Not Finn.
Every single video he makes goes viral.
And it's not just on YouTube.
He does the same thing on Instagram, Twitch, and Twitter.
So - I had to have him on the pod to ask him about it.
And he told me his incredibly simple secret.
He also told me- How he grew an audience of over 500 thousand people in a niche where he had no authority
- How to Avoid Burnout as a Creator
- How He Makes Money
- The Biggest Opportunities He Sees for Content Creators to Make Money
Enjoy the conversation with Finn McKenty
Socials
Follow our hosts, guests, and sponsors on socials:
John:
Twitter
Instagram
YouTube
Finn:
Punk Rock MBA YouTube Channel
Finn McKenty YouTube Channel (2nd Channel)
Instagram
Twitter
TwitchLearn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 40 min
About Dark Mode with John Coyle
From the publisher's feed
The "dirty little secrets" nobody else will tell you about growing a social media following, creating content, and building a business.