Dark Mode with John Coyle

Are you ready to discover the unconventional tactics that can catapult your business into the seven-figure club?  

In this episode, we explore groundbreaking ideas that can revolutionize your approach to business and marketing. We’re talking about actionable insights and strategies on how to leverage AI to make $1 million. We don’t skim the surface—our discussion digs into real-world applications, from AI-driven marketing strategies to innovative business concepts. Whether you’re just starting or looking to scale your business, the wisdom shared here will give you the edge you need to outsmart the competition.

Don't just dream about success—tune in, take notes, and start implementing these innovative AI strategies today.

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John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market.

Website: https://www.thedivenewsletter.com/squeeze-page1712742970440  

Instagram: https://www.instagram.com/johnjhcoyle 

Twitter: https://x.com/johnjhcoyle 

LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/  

YouTube: https://www.youtube.com/@johnjhcoyle 

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Uncover the disturbing cult-like following behind Stanley Tumblers in this eye-opening episode of the Dark Mode Podcast. Learn why these water bottles have sparked such a craze.

Chapters

00:00 Intro

00:37 Today's Guests

03:45 Stanley Origins

08:25 Mormon Mommy Bloggers

16:03 Pop Culture

20:50 WTF?

26:54 Can They Keep This Up?

38:10 How They Did It

53:00 Pluggin' Away

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From broke cop to $100 million per year - the inspiring story of AG1 founder. Learn how he turned his life around and achieved massive success. When he started AG1 Chris was homeless, and in debt. In trying to solve his own health problems, he created a product called Athletic Greens.

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Today we're talking about how manscaped made their first $1,000,000 in sales and how they got from there to a $1 Billion valuation. 

From friends in a bar to burning testicles to Shark Tank. Manscaped took over the internet and grew to $300M in only 5 years. 

We're going behind the scenes and discussing: 

- The dangers of removing hair from your balls

- How manscaped made their first million dollars

- How they stole the authority of celebrities, podcasters, comedians, and influencers to grow from $3M to $300M million

- The $1 Billion dollar valuation to go public and why that deal fell through

- What comes next in the world of male pube shaving

Chapters

00:00 Intro

01:56 Today's Guests

04:27 Origin Story

06:07 Hair Removal Nightmare

17:22 First $1M Advertising Breakthrough

18:47 Shark Tank Deal

28:28 $3M to $300M By Hijacking The Internet

 34:58 What is EBITDA?

 37:28 IPO ($1.2 Billion Valuation) Falls Through

 42:20 How To Recreate Manscaped Today

 49:46 What We Would Do if We Were Leading Manscaped

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Today's guest is Grady Laird, and he built an 8 figure cold brew coffee company from scratch. Grady lays out his story of moving to New York City, getting a job working at a major magazine, developing Grady's Cold Brew. 

He talks about getting his first sales, getting into local retailers, and going national. 

This is a masterclass in building an 8 figure company from scratch.

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Today we're talking about how Allbirds built one of the most impressive and fastest growing shoe companies up to a $4 Billion Valuation.

Allbirds was the hottest footwear brand of the late 2010s. This episode explores the origin story. The crazy tactic they used to grow to a $4 Billion valuation, and how it all fell apart.

Chapters

00:00 Intro

00:34 Allbirds Founder Pro Soccer Story

01:47 Today's Guests

03:24 Is New Zealand Racist?

05:43 The origin of Allbirds

17:53 A Genius Fundraising Tactic

24:00 The Launch & The Craze

27:20 The Problem With Venture Capital

38:43 Going Public

43:38 Things That Ruined the Value

48:10 How Allbirds Can Make a Comeback

52:00 How to Recreate This Company Today

01:03:35 Where to Find Today's Guests

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Today I'm breaking down the rise and fall of buzzfeed. How did Buzzfeed succeed? Why did they fail? What do the company's financials look like? And most importantly is there still hope for Buzzfeed?

Chapters

00:00:00 Intro

00:00:30 The First Person to Ever Go Viral

00:02:45 Today's Guests

00:07:24 The Founder of Buzzfeed

00:09:07 Asians Don't Like Being Hugged?

00:11:38 Afraid of Being Racist

00:13:37 How Buzzfeed took off (Huffington Post Sidepiece)

00:18:44 Buzfeed Video and Famous Creators

00:21:46 The Viral Video Formula

00:23:56 Making Inappropriate Jokes & Racism

00:30:46 The Big Problem

00:32:56 What is a Controversial Topic

00:41:13 White People Don't Clean Themselves

00:45:45 Buzzfeed Creators Getting Take Advantage Of

00:49:30 Ghost Town

00:51:00 Do They Make Money?

00:53:04: What is a Liberal?

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Today's episode is about the rise and fall of Kylie Cosmetics by Kylie Jenner. Kylie Cosmetics was the hottest beauty brand on the marketing in 2017. Kylie Jenner herself was on the Forbes list as the youngest female self-made billionaire ever. Kylie even sold half of the company for $600 Million dollars. Today Kylie Cosmetics is a shell of it's former self.

We're diving deep into how Kylie Cosmetics caught so much momentum; what Kylie Jenner and Kris Jenner did did right; and how it all went wrong.

Chapters

00:00 Intro and Guest

03:40 Kardashian Beauty Failures

07:40 The Kanye West Effect

11:30 The Most Important Part of Your Business: Hiring

12:30 The Real Genius Behind Kylie Cosmetics

16:20 How To Do a Deal with a Celebrity

22:45 How To Launch a Brand ($100M)

28:30 Kylie Jenner Scandals

32:20 Lying for $600 Million

37:00 The Lawsuit

38:50 The Downfall

42:45 How I would recreate Kylie Cosmetics

50:05 Most Embarrassing Moments

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Today we're talking to Robin Skidmore, a man who sold his business, a marketing agency, for $28 Million. The unique thing about this sale is that marketing agencies RARELY sell for this much money.

We're getting into how to build a company for scale and sale from the jump.

We'll also talk about how he got into the deal, and what he did afterwards.

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Ready to start a marketing agency that doesn't suck? In this video, we'll share tips on social media marketing, client acquisition, and more to help you succeed in the world of marketing agencies.

Today's guest is the founder of Wondersauce, John Sampogna. 

John is the Founder of Wondersauce, an agency with 70 team members that does uniquely creative and challenging work. 

We're talking about how John started his agency, how he operates a team of 70 people, and how he makes sure they're putting out incredible work. 

This is a can't miss conversation for any agency or anyone who works with agencies. 

Chapters

00:00 Ryan Reynolds Success

00:32 Advertisers who Hate Ads

01:45 Entrepreneur Breadcrumbs

07:00 Working at a Marketing Agency

11:00 Why People Hate Ads

12:24 How a Great Agency Works

16:45 The Challenge of Being Great

23:00 How I Started My Agency

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