Darshan's Diary

Darshan's Diary

By Darshan SutharTechnology
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Darshan's Diary episodes

  • They won't remember you if you fail - Ayushi Mona Singh (Product Marketing Consultatnt)

    In this episode, we’re joined by Ayushi Mona Singh, a marketing powerhouse with over a decade of experience across Fortune 500 companies, startups, D2C brands, and non-profits. A gold medalist from MICA and one of Business World’s 30 Under 30 intrapreneurs, Ayushi has honed her expertise in B2B and consumer marketing, branding, sales enablement, and corporate communications.

    Ayushi shares her insights on the unique role of product marketers, strategies for scaling startups, and how early-stage founders can approach product marketing. Packed with practical tips on branding, positioning, and measuring success, this episode is a must-listen for anyone looking to drive market impact and grow their brand.

    #ProductMarketing #BrandStrategy #StartupGrowth #MarketingInsights #B2BMarketing #D2CBrands #SalesEnablement #CorporateCommunications #MarketingLeadership #FounderTips

    53 min
  • Craft Digital Brands for Standout User Experiences - Jojo Maria George (Design Director at Kiwi )

    In this episode, I’m thrilled to host Jojo Maria George, the Director of Design at Kiwi, where he leads a talented team of 10 designers. With a wealth of experience at renowned companies like Headout, Gojek, Paytm, Freecharge, and Snapdeal, Jojo is a seasoned design leader known for creating seamless user experiences and aligning visual design with strategic product goals.

    Jojo's passion lies in building strong design foundations, assembling high-performing in-house teams, and crafting digital brands that leave a lasting impression on users.
    Here’s what we explore in our conversation:
    1. Building Brand Equity:Why it matters and how to decide the right time to focus on it.
    2. Crafting Standout Experiences: Strategies to shine in an increasingly competitive digital landscape.
    3. Rebranding Challenges: Insights on tackling the complexities of rebranding versus starting afresh.
    4. Balancing Branding and UX: How to harmonize brand identity with user-centered design while managing a team.
    5. Design Pitfalls to Avoid: What’s being overdone in the design world and Jojo’s take on steering clear of it.
    6. The Role of Visual Design: Why a strong visual sense is essential for creating impactful experiences.
    Whether you’re a designer, product manager, or simply passionate about creating impactful digital products, this episode is full of practical takeaways and fresh perspectives from a leader who’s been at the forefront of design evolution.
    Tune in now and don’t forget to follow and subscribe to this channel to stay inspired and keep learning from the best in the industry!

    1 hr 17 min
  • Mindset comes from product, business, & design - Alok Jain (Design Director @ PharmEasy )

    Join Darshan Suthar in an engaging conversation with Alok Jain (https://www.linkedin.com/in/alok-jain-design/) , Director of Design at PharmEasy, as they unravel the secrets of designing for one of India’s largest health-tech platforms. With a rich career spanning OYO, Bajaj Finserv, and Mindtree, Alok brings a treasure trove of insights into scaling design teams, streamlining processes, and driving innovation. Discover how he’s transforming user experiences with initiatives like multi-language support for underserved markets and innovative cost-saving projects.

    In this episode, Alok dives into the nuances of retaining users in urgent commerce, tackling operational hurdles, and building a creative culture that thrives on collaboration. Curious about his take on hiring top design talent or the metrics that truly matter? Don’t miss this episode filled with lessons to elevate your design game and inspire impactful growth.

    #DesignLeadership #ProductDesign #UserExperience #DesignInnovation #UXDesign #CreativeStrategy #HealthTech #UserRetention #UrgentCommerce #DesignSystems #CrossTeamCollaboration #GrowthMindset #DesignThinking #TeamBuilding #DesignPodcast

    57 min
  • Learn to sell being PM - Vellanki Sriharsh (Director of PM at Zee Entertainment)

    In this insightful episode, I’m joined by Sriharsha, Director of Product Management at Zee Entertainment, to unpack the intersection of AI and product management. With a stellar career spanning Media/OTT, E-commerce, and Supply Chain, Harsha has driven transformative solutions like GenAI-powered OTT platforms and automated subtitling tools. Together, we explore the nuances of managing B2B vs. B2C products, practical AI workflows for PMs, and strategies to overcome adoption challenges.

    We also dive into the future of AI-first product development, trends shaping content consumption, and what Harsha values when building high-performing product teams. Whether you’re a PM looking to leverage AI or keen to stay ahead of emerging industry trends, this episode offers actionable insights and fresh perspectives to elevate your approach. Tune in for a masterclass in product innovation!


    #ProductManagement, #ArtificialIntelligence, #AIInnovation, #MediaTech, #B2BvsB2C, #OTTPlatform, #AIProductDevelopment, #ContentTrends, #LeadershipInsights, and #TechPodcast

    1 hr
  • I can't mold someone to behave like me - Manthan Desai (Head of Design at Piramal Finance)

    In this episode, we sit down with Manthan Desai, a seasoned design leader in the fintech space, to delve deep into the complexities and opportunities of designing for a rapidly evolving industry. This is a must-watch conversation for designers, product leaders, and anyone passionate about creating impactful solutions in fintech and beyond!

    Here’s what we cover:
    1️⃣ Making Smarter Decisions in Fintech Design
    Designing for fintech isn’t just about aesthetics—it’s about problem-solving, trust-building, and innovation. Manthan shares strategies for tackling user challenges while staying compliant with regulations and fostering business growth.
    2️⃣ Addressing NBFC Lending Challenges
    Non-Banking Financial Companies (NBFCs) play a critical role in financial inclusion, but they face unique hurdles. Discover how design thinking can drive user-friendly, scalable, and innovative solutions to these challenges.
    3️⃣ Navigating the Journey of First-Time Managers
    Moving into leadership can be daunting. Manthan discusses common struggles faced by first-time managers, like building trust, delegating effectively, and managing conflicts, while offering actionable advice to excel in these roles.
    4️⃣ Breaking Free from Traditional Brainstorming
    The age-old brainstorming session often falls short in generating actionable ideas. Manthan uncovers alternative methods that prioritize collaboration, clarity, and actionable outcomes to foster creativity within teams.
    5️⃣ The Power of Visual Design
    Visual design isn’t just a supporting act—it’s the star in creating memorable, impactful user experiences. We explore scenarios where exceptional visual design can make or break a product’s success.
    📌 Packed with real-world examples and practical insights, this episode offers a treasure trove of ideas for anyone looking to elevate their design practice or lead more effectively.

    56 min
  • We may never fully be in their shoes - Rakesh Patel (Deputy VP of Design at Kotak NEO)

    In this episode, we dive into the fascinating world of design with Rakesh Patel, exploring how great design starts with empathy and evolves through research and creativity. From the unique approach of NID’s design education to the art of crafting solutions for diverse user needs, Rakesh shares insights that are as inspiring as they are practical.

    We also discuss how creativity shapes design leadership and the evolving role of design research in today’s fast-paced world. Whether you're a seasoned designer or just curious about how design impacts our daily lives, this conversation is packed with stories and lessons that will leave you inspired. Tune in and discover how design truly shapes the world around us!

    1 hr 16 min

About Darshan's Diary

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This is the place where we sit down with some of the brightest minds in design, research, growth, and product from leading IT companies. Each episode is packed with real-world insights, lessons learned, and honest conversations that go beyond the buzzwords.