How is AI transforming professional soccer? Join AWS Enterprise Strategist Matthias Patzak and Hendrik Weber, SVP of Sports-Technology Innovation at Bundesliga (DFL), for an inside look at how Germany's premier football league is revolutionizing the fan experience through real-time data analytics. Weber discusses how the DFL collects and uses real-time match data, including player tracking and event annotation, to enhance live commentary and support team strategies. Tune in to hear about the company's data-driven AI journey and the challenges it faced balancing experimentation against fan expectations. Discover how one of Europe's top leagues leverages data strategy to stay competitive in the evolving world of sports entertainment.