At AWS re:Invent's Executive Summit, Tom Godden, Executive in Residence at AWS, delivered a masterclass on transforming data analytics from a technical initiative to a core business driver—using Formula 1 racing as the ultimate example of data excellence in action. Learn how leading organizations leverage advanced analytics and AI to convert millions of data points into actionable insights that drive competitive advantage. Discover a proven framework for data excellence that focuses on customer-centric utilization, agile strategies, and adaptive architecture. From avoiding the "$50 million mistake" of trying to "boil the ocean" to implementing real-time analytics like F1 teams, this session reveals how to elevate your data strategy and create business victory in today's AI-powered economy.