Data Dialogues Podcast

Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU.

In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers. 

Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. 

The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data. 

And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing.

In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.