This week, Nicolle and Taylor from Finch Marketing are joined by Jeff Ward, our trusted partner at IQVIA, to break down how we harness the power of IQVIA’s data to create laser-focused campaigns that convert for our clients. We explore the strategies behind smart targeting—and why precision beats broad strokes in today’s digital landscape. Whether you're a startup or seasoned business, you’ll walk away with tools to dial in your message and build deeper connections with your target audience. Tune in and get data-savvy!