<p>Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - <a class= "notion-link-token notion-focusable-token notion-enable-hover" tabindex="0" href="https://sportsgeekhq.com/439" rel= "noopener noreferrer" data-token-index="1">https://sportsgeekhq.com/439</a> </p>

Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439

<p>Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - <a href="https://sportsgeekhq.com/439" rel="noopener noreferrer">https://sportsgeekhq.com/439</a> </p>

Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week.  Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors.  If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Sports

Business

Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

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Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

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