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n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you’ve ever wondered why your ads get clicks but not sales, this episode gives you the clarity you’ve been missing.

Key Topics Covered

• What CRO really means for sports teams and why it matters
• The difference between controllable and uncontrollable factors (hint: your ticketing software isn’t one of them)
• How to improve conversion rates through stronger copy, visuals, and offer clarity
• Why “Buy Tickets” beats “Click Here to Learn More” every time
• The importance of landing page congruency with your ads
• Tracking the right metrics: website visitors → buyers
• How email simplicity boosts conversions
• Why CRO isn’t magic—it’s math, momentum, and message clarity

Timestamps

00:00 — Introduction: What CRO is (and what it isn’t)
 01:06 — Breaking down conversion rate basics
 03:30 — What you can’t control (ticketing software headaches)
04:00 — What you can control: copy, creative, CTAs, and layout
05:49 — Metrics that matter: website traffic → single-game sales
07:00 — Email mistakes teams make and how to fix them
08:11 — Seasonal conversion rate trends and how to optimize
09:45 — Final thoughts + how to get help diagnosing your sales and marketing performance

Sound Bite Pulls

• “You only have one offer.”
• “One offer per landing page.”
• “They want to buy now.”
• “CRO isn’t magic. It’s math.”

Social Teaser Hooks

• “If your ads get clicks but not sales, the problem isn’t the targeting—it’s what happens after the click.”
• “Sports teams don’t need more traffic. They need more conversion.”
• “Stop overwhelming fans. One page. One offer. One clear next step.”

Call to Action

If this episode helped you understand CRO in a new light, share it with someone on your team who’s trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com.

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Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty.

Key Topics Covered

• The real difference between a community survey and a fan survey
• How to use surveys to uncover brand awareness gaps and fan experience issues
• Why perception (community) and behavior (fans) require different approaches
• How to segment survey data by purchase history and fan type
• Turning survey results into ticket sales, renewals, and sponsorship leads
• How attention and retention work together to build community momentum
• Common mistakes teams make when collecting and analyzing survey data
• Practical examples of survey insights driving smarter marketing and ad placement

Chapters & Highlights

00:00 – Understanding surveys in sports marketing
01:00 – What a community survey really measures (perception, not performance)
03:20 – The fan survey: your experience audit
05:40 – When and how to deploy each type of survey
08:00 – Turning raw feedback into an actionable ticket sales strategy
10:30 – How to segment and analyze survey data to uncover buying intent
12:00 – Final takeaways: attention + retention = community momentum

Quote Pulls

Call to Action

If this episode got you thinking about how your team collects feedback, don’t wait until the end of the season—start now. Learn more about building smart, segmented survey dashboards at sportsmarketingmachine.com
under the Fan+ Survey service.

And if you found this helpful, share it with a fellow marketer or GM who wants to use their data better and sell more tickets.

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Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand.

Key Topics Covered

• Why Black Friday isn’t a clearance sale — and how to stop competing on price
• The Value Equation for sports teams: dream outcome, effort, and likelihood of success
• How to “stack value, not slash price” when building your ticket bundle
• The secret power of abundance framing (“Buy 3, Get 1 Free” beats “25% off”)
• Adding risk reversal and scarcity to drive urgency and trust
• A three-phase launch plan (Tease → Reveal → Drop) for maximum conversion
• The Five Ad Apocalypse strategy to warm up your audience before launch
• Copy, email, and landing page templates that make your offer a no-brainer
• Common conversion killers to avoid — and how to track what really worked

Timestamps

00:00 – Intro: Why most Black Friday offers flop
 01:20 – The “Value Equation” for ticket sales
 03:40 – Stack value, don’t slash price
 06:05 – Competing on experience, not discounts
 08:20 – The 3-phase launch plan (Tease → Reveal → Drop)
 10:50 – The Five Ad Apocalypse for Meta ads
 14:00 – Landing page & email copy that converts
 16:20 – Measuring success & analyzing what worked
 18:40 – Common pitfalls that kill conversions
 21:00 – Final takeaways & challenge to listeners

Main Takeaways

1. Stack value. Bonuses beat discounts every time.
2. Follow the three-phase plan: tease, reveal, and drop.
3. Warm your audience with five ad types to build anticipation.
4. Show the math and the deadline in every message.
5. Document your results to double down next year.

Call to Action

If you create a killer Black Friday bundle, send it to Jeremy on LinkedIn
or via his website — he’ll be featuring standout examples in December. And don’t forget to rate and review the show to help more teams turn their marketing into ticket sales.

Alex Hormozi's - 100M Launch Book (AMAZON LINK)

Showpage - LINK

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Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, season-seat strategy, staffing math, and a simple “3% better” rule that compounds into real profit. If you lead marketing, ticketing, or operations, this is a tactical roadmap you can use this homestand.

Key Topics Covered

• Clarity over cuts: Why operational efficiency starts with knowing where money flows (and leaks), not slashing line items.
• Concessions that move: Menu simplification, bottles/cans vs. fountain, and designing for speed so fans buy twice, not once.
• Presentation = price: “Cook to order” stations (grill, tacos/nachos) that lift perceived value and per caps.
• Ticketing mix that protects you from weather: Targeting a 33/33/33 revenue blend (season seats / groups / singles) and pushing pre-sold to 55–66%.
• Season seats the right way: Focus on business buyers; don’t waste cycles trying to jump a single-game fan to 70 games.
• Change management: Killing “this is how we’ve always done it” by building trust and showing a clear plan.
• Smart staffing: Use entry-gate data, cross-train roles, and cut idle time early to avoid morale hits later.
• The 3% Rule: Micro-efficiencies across 150–200 budget lines, vendor prepay discounts, and compounding gains.
• Per-cap wins: Right number of beer taps, local SKUs for pricing power, and distributor intel (what’s actually selling).
• Fail small, learn fast: Encourage $100–$500 tests; avoid the $10,000 mistake. Keep a “Book of Bad Ideas.”

Timestamps

• 00:00 – Why operational efficiency = clarity, not cuts
• 02:53 – Defining operational efficiency for sports teams
• 06:01 – Concessions: menu design, SKUs, and speed vs. margin
• 08:59 – Ticketing strategy: groups vs. season seats (and when to push each)
• 11:57 – Overcoming “we’ve always done it this way”
• 15:03 – Baseball’s timing reality: build for 90–130 sec windows
• 17:53 – Game entertainment efficiency (and why fireworks always work)
• 20:56 – The “Book of Bad Ideas”: inventory, concerts, and learning loops
• 21:21 – Over-prep vs. under-prep: where margins die
• 23:22 – Culture: allow small mistakes; forbid big ones
• 28:12 – The 3% improvement rule (and vendor discount plays)
• 33:11 – Per-cap levers: cook-to-order, local beer, the right number of taps
• 37:40 – What Game Day Advising actually does (and how to engage)

Call to Action

• Book a 30-minute consultation with Mike and the Game Day Advising team to map your top efficiency wins for next season.
• Check out Mike’s article on season seat strategy and grab his full-club assessment overview. (Links in episode description.)

Resources Mentioned

• Game Day Advising – Operational efficiency, ticketing, F&B support (link)
• Season Seat Strategy article by Mike - (link)

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In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams.

Key Topics Covered

• The easiest way to calculate single game ROI (and why it’s your strongest budget tool)
• How to project next year’s budget using last year’s data
• Proving efficiency gains to leadership with small, measurable improvements
• The 70-30 rule for smart budget allocation (sales vs. awareness)
• Why simplicity sells: how to make your budget “bulletproof” in one conversation
• Tracking ROI month-by-month like an investor — not a guesser
• Turning your marketing budget into an investment plan

Chapters

00:00 – Building a Marketing Budget Framework
 01:01 – Understanding Single Game ROI
 04:05 – Projecting Future Budgets with Historical Data
 07:53 – Improving Marketing Efficiency
 10:10 – The 70-30 Rule for Budget Allocation
 12:35 – Tracking ROI and Adjusting Strategies
 14:54 – Key Takeaways for Marketing Directors

Call to Action

Want help connecting your ad data to your ticketing results so your next budget meeting is a breeze? Head to SportsMarketingMachine.com
to grab time with Jeremy and build your marketing ROI dashboard.

View Episode age with details

Episodes mentioned: 

Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case Study

Episode 111 – Building Your Marketing Budget Like a Funnel: Awareness to Action

Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel

Episode 121 – How Video Content Makes Paid Traffic Easier (and Cheaper)

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Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, perk-led nurturing, and data-driven upsells—plus how marketing and sales should operate in lockstep to make it happen.

Key Topics Covered

• Why season ticket holders still matter: bankable revenue, sky-high LTV, and culture/word-of-mouth impact
• Single-game buyers as your largest conversion pipeline (and why flexibility-first offers win)
• Rethinking budget mix: stop spending 70–80% only on single-game ads; invest in mid/long-term plan growth
• Building the ticket plan ladder: single → multi-game → mini/flex → half → full season
• The post-game “bounceback” play: targeted email/text offers that turn 1 game into 2–3
• Perk-led nurturing: exclusive experiences that sample season-ticket value (create FOMO)
• In-season, data-driven upsells: flag 3–4 game attendees as warm leads (don’t wait till year-end)
• Using STH testimonials as “Yelp reviews” in ads, email, and on-site to add trust + urgency
• Marketing x Sales alignment: shared intel, warm lead routing, timing, and messaging

Timestamps

• 00:00 Introduction & NSF Fall Summit preview (Oct 9, 2025)
• 02:08 Why season ticket holders matter (stability, LTV, culture)
• 06:23 Single-game buyers as a growth market (flexibility, data capture)
• 10:41 Budget allocation pitfalls and fixes
• 12:29 The Ticket Plan Ladder explained
• 17:57 Walking fans up the ladder: bouncebacks, nurture, perks
• 20:24 Marketing + Sales must operate as one
• 22:42 Key takeaways & next steps

Call to Action

• Tune in: National Sports Forum Virtual Fall Summit on October 9, 2025—Jeremy joins the “Hot Takes in Marketing” panel (link in show notes).
• This week’s play: Run a post-game bounceback to opening night/next promo buyers and test a 2-for-1 or “prime + value” two-game bundle.
• Upgrade engine: Add STH testimonials to your mini/flex upgrade emails and landing pages, then route multi-game attendees to sales as warm leads.

Quote Pulls / Social Teasers

• “Season tickets are stability; single-game is your conversion pipeline.”
• “Fans crave choice and digital-first options—meet them there.”
• “Stop ending the sale at the first sale. The ladder starts after Game 1.”
• “Use your season ticket holders as your Yelp reviewers.”
• “Sales and marketing must work hand-in-hand—or the ladder collapses.”

Keywords

sports marketing, season tickets, single game tickets, fan engagement, marketing strategies, ticket sales, audience conversion, marketing budget, sports teams, sports business

NSF Event - LINK

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All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll learn how to structure these plans strategically so they elevate the fan experience while still protecting your bottom line.

Key Topics Covered

• Why fans love the simplicity and value of All You Can Eat plans
• How bundling food into tickets creates predictable, upfront revenue
• The operational efficiencies (and pitfalls) of prepaid concessions
• Margin risks and how heavy eaters can wipe out profits
• Menu design, alcohol clarity, and the importance of perceived value
• Structuring plans using per caps, pricing buffers, and sponsorship offsets
• Positioning All You Can Eat as an entry-level ticket plan without cannibalizing premium options
• Long-term strategy: renewals, upsells, and loyalty building

Chapters

• 00:00 – Introduction to All You Can Eat Ticket Plans
• 01:00 – Pros of All You Can Eat Packages
• 05:38 – Cons and Risks of All You Can Eat Packages
• 08:53 – Structuring All You Can Eat Plans Smartly
• 12:14 – Long-Term Strategy for All You Can Eat Packages
• 16:02 – Key Takeaways and Conclusion

Sound Bites / Social Teasers

• “One ticket, unlimited food.”
• “It elevates the experience.”
• “Define the package clearly—or risk an all you can lose plan.”

Call to Action
Tried an All You Can Eat ticket plan before? Jeremy wants to hear how it worked for your team—DM him or reach out through Sports Marketing Machine. If this episode gave you some food for thought (pun intended), share it with a colleague and leave a review on Apple or Spotify so more sports pros can sell smarter and build their fan base.

Links mentioned: 

David Salyers - Chick-Fil-A "Creating A Value-Inbalance"

Loss Leaders - Episode 117

Episode page - Episode 133

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More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper problems in profitability. From understanding diminishing returns to prioritizing average order value (AOV) and smarter budget allocation, Jeremy gives sports teams a playbook for turning data into dollars.

Key Topics Covered

• Why more traffic can actually hurt your bottom line
• Case study: 35,000 visitors that led to declining ROAS
• The difference between quality vs. quantity traffic
• Diminishing returns: when extra spend stops paying off
• The role of average order value (AOV) in real growth
• How to use the 60-40 rule for smarter budget allocation
• Avoiding the vanity metric trap (traffic, impressions, and “sellouts”)
• Why profitability > popularity in sports marketing

Chapters

• 00:00 – Understanding Marketing Data for Minor League Baseball
• 01:29 – The Impact of Traffic on Profitability
• 04:43 – Quality vs. Quantity in Traffic
• 09:26 – Diminishing Returns and the 60-40 Rule
• 12:21 – The Importance of Average Order Value
• 16:37 – Key Takeaways and Action Plan

Call to Action
Before you chase big traffic numbers, dig into your AOV and ROAS data. If you need help unpacking what actually happened with your team’s marketing this season, reach out to Jeremy for a free 30-minute breakdown.

Episode Page: Episode 132 

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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics.

Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid wasted spend. He also highlights when Advantage Plus can be useful, such as for merchandise sales, but makes it clear: selling tickets requires a more hands-on, strategic approach.

Takeaways

• Advantage Plus is Meta’s autopilot for ads.
• It often works against sports teams trying to sell tickets.
• Personalization in ads is critical for success.
• Manual setup helps you better understand your fans.
• Conversion tracking is essential for measuring real results.
• Wasted impressions and high frequency are red flags.
• Build warm and hot audiences for targeted marketing.
• Advantage Plus works better for broad merch campaigns.
• Don’t rely solely on Meta’s “easy button.”
• A manual, hands-on approach makes you a stronger marketer.

Chapters
00:00 – Introduction and context
02:15 – What Advantage Plus really is
04:32 – Why Advantage Plus fails for ticket sales
07:10 – How to tell if Advantage Plus is wasting your money
09:30 – Smarter alternatives: warm audiences and creative testing
11:30 – When Advantage Plus can help (merchandise sales)
13:45 – Final takeaways and call to action

Episodes mentioned:

• Episode 128 – 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
• Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
• Episode 111 – Building Your Marketing Budget Like a Funnel: Awareness to Action
• Episode 110 – Meta Ads 101 – The Smart Way to Retarget: Website Visitors, Social Engagers & Timing That Converts (Part 4 of 4)
• Episode 109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)
• Episode 108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
• Episode 107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)
• Episode 21 – The 3 Audiences You Should Have In Your Meta Business Suite

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AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could create pro-level visuals in minutes instead of weeks, this episode shows you how.

See all of the mock-ups and designs Jeremy made here: Episode 130

Key Topics Covered

• What Nano Banana is and why it’s like “Canva on steroids”
• How to use AI visuals to test merchandise concepts and launch pre-order campaigns risk-free
• Quick-win strategies to boost ticket sales with AI-generated graphics and personalized fan content
• Bounce-back offers: using visuals to re-engage fans right after games
• Sponsorship mock-ups that turn “maybe” into “heck yes” during pitches
• Time-saving workflows for marketing teams without huge budgets or staff
• The three-step approach to testing Nano Banana in your operation (pick one bucket, run a 30-day test, track results)
• Why early adopters of AI visuals will outpace their competition

Timestamps

• (00:00) Intro: The revenue power of AI visuals
• (01:06) What is Nano Banana?
• (03:26) Three big reasons it matters: time, money, and new possibilities
• (03:54) Revenue bucket #1: Merchandise mockups & pre-order testing
• (05:39) Revenue bucket #2: Ticket sales promotions, bounce-back offers, and personalization
• (10:15) Revenue bucket #3: Sponsorship mockups, player content, and mascot marketing
• (12:37) Why better visuals sell better
• (14:59) Where to start: a simple 4-step process
• (17:21) Main takeaways

Main Takeaways

1. Nano Banana isn’t a gimmick—it’s a real revenue driver for sports teams.
2. Start small with merchandise mockups for quick wins.
3. Expand into ticket sales and sponsorships once you see results.
4. Early adopters who build repeatable AI workflows will win big.

Call to Action
Share this episode with a colleague stuck in Photoshop or Canva who needs faster, smarter ways to create visuals.
Want help mapping AI into your team’s revenue strategy? DM Jeremy or schedule a call at SportsMarketingMachine.com

Links mentioned: 

Google Gemini

Episode: 122 - 9 ways to use ChatGPT to help you sell more tickets

Episode 117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders

Episode 115  - “We Miss You”: The Email That Brings Fans Back

Episode 103 - Personalize It - Why it Works (Part 1)

Episode 101 - 6 Fan Experience Lessons Learned from Going to Disneyland

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