Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

By Sima VasaBusinessInvesting
Download on the App Store

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection episodes

  • Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight
    On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.
    Key Takeaways:
    (07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.
    (13:49) Comparing age groups uncovers critical differences in language.
    (17:25) Understanding the relevance of context in language and how it influences consumer interactions and behaviors.
    (21:45) The importance of guiding clients through integrating new technology and ensuring they derive value from data and solutions.
    (35:48) As technology becomes mainstream, there’s a need to balance cutting-edge solutions with basic, user-friendly applications to accommodate varying customer needs.
    Resources Mentioned:
    Relative Insight
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
    32 min
  • Riding the Wave of Industry Evolution with Matt Britton at Suzy
    On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.
    Sima and Matt discuss:
    - The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.
    - Generational changes that signal a greater willingness to implement digital tools. 
    - How failure to evolve is often the result of current leaders’ resistance to change.
    - How AI will continue to shape the industry in new ways as technology improves.
    - How to maintain research integrity and methodological fundamentals while also allowing space for industry evolution.
    Matt’s startup experience demonstrates the delicate balancing act that current industry leaders must perform, avoiding the bleeding edge of innovation without being perceived as falling behind.
    Resources
    - Suzy
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions
    25 min
  • The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq
    In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.
    Key Takeaways:
    (03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.
    (12:22) How younger generations show greater willingness to use digital tools.
    (13:25) Doing the right thing and why it means making tough decisions without reward.
    (15:21) When products are free, users’ data is the product.
    (20:01) Why weaknesses in the anonymity of location data require solutions.
    (24:32) Deploying a system to remove all data of users potentially underage.
    (27:06) Why Francesco’s platform allows clients to customize analytics while protecting privacy.
    (30:04) Handling location data remains challenging and expensive.
    Resources Mentioned:
    Spectus
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation  #Acquisitions #MRX
    31 min
  • Creating Value-Added Research Systems with Basel Fakhoury of User Interviews
    On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.
    During their conversation, Basel and Sima discuss:
    - Using data to uncover needs in the market to better cater products and services to a particular niche.
    - The lessons Basel and his team learned from their first failed startup, and how that experience helped build User Interviews.
    - How finding the right survey respondents, rather than using a random sample, can provide more substantive and relevant data.
    - Why AI is an aid to finding human respondents rather than a threat to human-centric data.
    - The potential for growth in the data research industry.
    Basel and his team’s journey is an excellent case study of both the power of data in the present as well as the industry’s future trajectory.
    Resources Mentioned:
    - User Interviews
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX
    20 min
  • Ethical Quandaries in AI Models with Dr. Loubna Bouarfa at OKRA.ai
    On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.
    Sima and Dr. Bouarfa discuss the following:
    - How different business models can leverage new technologies to either improve or harm society.
    - Why transparency in AI development and implementation is essential to maintaining consumer protections.
    - How aligning the incentives of regulatory bodies and technology developers can create natural safeguards against harmful business models. 
    - The neutral nature of technology and the potential it holds for both positive and negative implementation.
    Dr. Bouarfa’s work puts her on the frontier of technological development and gives her a unique insight into the future of data acquisition and consumer privacy as new AI tools are rolled out.
    - OKRA.ai
    - Oxford Internet Institute
    - Sima Vasa
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions
    27 min
  • Building Predictive AI with Thomas Zoëga Ramsøy at Neurons
    On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior.
    In their conversation, Thomas and Sima discuss:
    - How a public methodology can build consumer trust in the data acquisition industry.
    - The intersection of data science and neuroscience in building predictive AI models.
    - The differences between a predictive AI model and a generative AI model.
    - Divergences between data sets collected in a lab setting and data sets gathered in real-world situations.
    - Limits on what current AI technology is capable of, and the possible limits of future AI tools.
    - Ideal use cases for designers and marketers using different kinds of AI tools.
    Although the technology is still evolving, the methodology Thomas’ organization is using to push predictive AI forward holds a world of possibilities for data scientists and digital marketers.
    - Neurons 
    - Sima Vasa
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions
    24 min
  • Purpose-Driven Data with Rob Pace at HundredX
    On this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community.
    Rob and Sima discuss the following:
    - A business has to be profitable to provide the resources needed to pursue goals aligned with its mission.
    - Outcomes-based systems are often more effective than product-based systems of organization.
    - Prioritizing short-term success will inevitably affect the ability to find long-term success.
    - Aligning the needs of the community with the incentives of the business provides common interests that drive organizational success.
    - In an environment of mistrust around data and privacy, community collaboration builds relationships between consumers and data organizations that benefit both parties.
    - Data collection businesses should work with their community partners, not against them.
    - HundredX
    - Sima Vasa
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions
    22 min
  • Leveraging AI as a Research Tool with Chris Barry at The Evolved Group
    On this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research.
    Chris and Sima discussed the following in relation to AI and data acquisition:
    - The ability of AI to elicit better responses from consumers than human surveyors.
    - Why feedback of extremes is easier to come by than more measured feedback.
    - How conversational AI can be used to explore the drivers behind customer responses.
    - Adaptive AI personas that can be rolled out to better engage with specific demographics.
    - The non-judgemental nature of AI chatbots that provokes better feedback on sensitive topics.
    - The relationship between AI research tools and the expertise and skill of human researchers.
    In the evolving digital landscape, the best researchers marry human expertise with digital efficiency.
    - The Evolved Group
    - HumanListening™
    - Sima Vasa
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #MA #Data #Strategy #Innovation #Acquisitions
    33 min
  • Exploring Online Industry Trends with Sima Vasa at Infinity Squared Ventures, John Bremer at Phantom 4 Solutions and Bob Fawson at Numerator
    This episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson.
    John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They discuss:
    - How the real applications of new technologies often outpace their intended use cases, overextending these tech assets.
    - Human expertise can’t effectively be replaced by digital tools.
    - Shifting consumer preferences and behaviors continuously alter which data collection methods are most effective, and which ones are losing their usefulness.
    In an environment where technologies and standard practices are in constant flux, leaders in the data acquisitions space have to stay adaptable to find continued success.
    - Bob Fawson
    - Infinity Squared
    - Numerator
    - Numerator - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #M&A #Data #Strategy #Innovation
    20 min
  • Leveraging AI for Insights Generation with Michalis Michael at DMR Group
    In this episode, host Sima Vasa is pleased to welcome Michalis Michael, CEO at DMR Group, who shares the work his organization is doing with AI to be more efficient in both gathering and analyzing market data.
    Michalis shared some important insights on the evolution of AI:
    - AI can be categorized into different types: Narrow AI and Strong AI.
    - Narrow AI includes machine learning models and is a useful data analytics tool.
    - Machine learning models are most effective when they’re trained from human inputs, which still leaves some room for subjectivity in the final results.
    - AI is not a silver bullet but a time-saving tool that more efficiently aggregates and categorizes massive amounts of data.
    As Michalis tells it, the best AI tools still require a human touch to implement them in a meaningful use case.
    - DMR
    - Sima Vasa
    - Infinity Squared
    - Infinity Squared - LinkedIn
    Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
    #Analytics #M&A #Data #Strategy #Innovation
    24 min

About Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

From the publisher's feed

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and…

More shows like Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Pivot by New York Magazine

Pivot

9,602 Listeners